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所在平台: Udemy |
课程主页: https://www.udemy.com/course/best-paying-copywriting-gigs-b2b-emails/
课程评论：没有评论
**课程名称：B2B 冷邮件与跟进邮件系列撰写** **课程概述：** 本课程由资深文案撰写师 Alan Sharpe 主讲，旨在教授学员如何撰写高价值的 B2B（企业对企业）电子邮件，以实现潜在客户开发、培育和转化。Sharpe 先生拥有超过三十年的文案撰写和商业写作教学经验，曾利用 B2B 邮件撰写为企业赚取高额费用。他指出，年收入可达十万美元的自由文案撰写师，B2B 电子邮件撰写是一项极具潜力的收入来源。 **课程结构：** 本课程共分为四个部分： * **第一部分：B2B 电子邮件作为营销媒介** * 介绍 B2B 电子邮件营销的概念、运作方式及其独特的撰写挑战。 * **第二部分：冷邮件撰写** * 深入探讨发送给潜在客户以开发潜在客户的冷邮件。 * 分析有效冷邮件的构成要素，并教授如何撰写冷邮件系列。 * **第三部分：暖邮件撰写** * 重点介绍发送给已请求接收信息的潜在客户的暖邮件。 * 分析有效暖邮件的构成要素，并教授如何撰写暖邮件系列。 * **第四部分：邮件营销自动跟进（Drip Email Marketing）** * 阐述自动跟进邮件营销的强大威力，特别是在培育尚未准备好购买但未来可能购买的潜在客户方面的效果。 **目标学员：** 本课程适合所有需要通过 B2B 电子邮件进行潜在客户开发、培育和促成销售的学员，包括需要撰写冷邮件、暖邮件和跟进邮件系列的专业人士。 **课程特色：** * **实践性强：** 将深入分析十余封 B2B 邮件案例，剖析其优劣之处及原因。 * **干货满满：** 由专业文案撰写师传授实用的技巧、窍门和最佳实践。 * **避坑指南：** 指出文案撰写者最常犯的错误，并提供避免这些错误的解决方案。 * **经验传承：** 分享近二十年来在撰写有效 B2B 电子邮件方面的宝贵经验。 **学习建议：** 鼓励学员在报名之前，仔细阅读课程描述和常见问题解答，观看免费预览课程，并参考满意学员的评价。
If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is business to business emails. To see how much money you can make writing B2B emails, just visit my website. When a company hires me to write a series of up to six emails, I charge that company $400.I can typically write this email sequence in a morning.Do the math, and you'll discover that if you write one email sequence a day at 400 dollars a pop, and if you do that five days a week for 50 weeks in a year, you'll earn 100,000 dollars a year. Not shabby.Hi, I'm Alan Sharpe, and welcome to my course on how to write effective B2B emails. I teach copywriters around the world how to write compelling copy. I landed my first paying copywriting assignment in 1991, and I taught my first business writing workshop in 1989. Since then, I've helped tens of thousands of individuals advance their careers by improving their copywriting.This course is divided into four sections.Section one introduces you to B2B emails as a marketing medium. You learn what they are, how they work, and why writing effective emails has some unique challenges.Section two is all about cold emails, the ones you send to prospective customers to generate leads. I show you the anatomy of an effective cold email, and show you how to write a cold email sequence.Section three is all about warm emails, the ones you send to prospective customers who have requested to hear from you. I show you the anatomy of an effective warm email, and show you how to write a warm email sequence.Section four is the final section. It's all about the power of drip email marketing. You learn why drip email marketing is so effective at cultivating prospects who are not ready to buy today, but who might be ready to buy in the future.The ideal student for this course is anyone who has to write B2B emails to generate leads, cultivate leads and nurture potential buyers. If you need to write cold emails, warm emails and follow-up email sequences, this course is for you.This course is practical. You and I will examine more than a dozen B2B emails to discover what works, what doesn't-and why. You'll learn tips, tricks and best practices from a professional copywriter.I pass on to you all that I've learned about writing effective B2B emails during the last two decades. I show you the most common mistakes that copywriters make in their writing today-and then I show you how to avoid these blunders in your email messages.Learn more about the course by reviewing the course description and frequently asked questions below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.
