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所在平台: Udemy |
课程主页: https://www.udemy.com/course/best-paying-copywriting-gigs/
课程评论：没有评论
此课程名为“如何撰写白皮书”，由 Alan Sharpe 主讲。该课程旨在教授学员如何撰写有说服力的营销白皮书，以生成潜在客户。 **课程亮点：** * **高收入潜力：** 撰写白皮书是自由撰稿人的一项高报酬工作，据 Gordon Graham（“白皮书专家”）称，撰写一篇白皮书的报酬可达 6000 美元，年收入可达 72000 美元。 * **实操技能：** 课程将教授学员如何挑选吸引目标受众的主题，进行有说服力的研究，构建逻辑清晰的白皮书大纲，撰写引人入胜的标题，以及如何处理白皮书的各个部分，包括引言、问题陈述、背景、解决方案、结论和行动号召。 * **设计感写作：** 学员将学习如何“像设计师一样写作”，并了解需要避免的五个常见错误。 * **专家指导：** 讲师 Alan Sharpe 拥有丰富的营销文案撰写经验，自 1991 年以来一直在撰写文案，并自 1989 年起教授商务写作。他将分享其近三十年的学习心得和行业最佳实践。 * **案例分析：** 课程将分析十余篇营销白皮书，剖析其成功与失败之处，帮助学员借鉴专业白皮书撰写者的经验。 * **适用对象：** 任何需要撰写营销白皮书以建立权威、建立信任和产生潜在客户的人都适合参加此课程。 Alan Sharpe 鼓励潜在学员通过查看课程描述、常见问题解答，观看免费预览课程并阅读学生评价来了解更多信息，然后进行报名。
If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is marketing white papers.To see how much money you can make writing white papers, just visit the website of Gordon Graham, The White Paper Guy. Gordon writes white papers for a living. He even wrote a best-selling book on how to write white papers. Gordon says you should expect to earn around $6,000 for writing a white paper.Do the math, and you'll discover that if you write one white paper a month at 6,000 dollars a pop, you'll earn 72,000 dollars a year. Not shabby.Hi, I'm Alan Sharpe, and welcome to my course on how to write effective marketing white papers. In this course I teach you:how to pick a white paper topic that resonates with your target audiencehow to research your white paper so that you appear authoritativehow to outline your white paper so that your document has a logical flow and keeps the attention of your readerhow to give your white paper a strong title, so that prospective customers want to read itI show you how to write each section of the white paper, including the introduction, problem statement, background section, solution section, conclusion and call to actionI give you tips on how to write like a designer, and I describe five mistakes to avoidI'm your instructor, Alan Sharpe. I teach copywriters around the world how to write compelling copy. I landed my first paying copywriting assignment in 1991, and I taught my first business writing workshop in 1989. Since then, I've helped hundreds of individuals advance their careers by improving their copywriting.The ideal student for this course is anyone who has to write marketing white papers to generate leads. If you need to research, outline and write white papers that establish authority, build trust and generate leads, then this course is for you.This course is practical. You and I will examine more than a dozen marketing white papers to discover what works, what doesn't-and why. You'll learn tips, tricks and best practices from professional white-paper copywriters.I pass on to you all that I've learned about writing effective white papers during the last three decades as a copywriter. I show you the most common mistakes that copywriters make in their writing today-and then I show you how to avoid these blunders in your white papers.Learn more about the course by reviewing the course description and frequently asked questions below. Watch the free preview lessons. read the reviews from my satisfied students. Then enroll now.
