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所在平台: Udemy |
课程主页: https://www.udemy.com/course/behavioural-economics-applying-psychology/
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课程名称：行为经济学 - 应用心理学 课程概述： 行为经济学是一门研究心理、认知、情感、文化和社会因素对个人和机构经济决策影响的学科，探讨这些决策如何与经典经济理论所暗示的决策有所不同。该领域将心理学的洞察与传统经济模型相结合，以更好地理解个人、企业和其他组织的决策过程。行为经济学已在多个领域得到应用，包括公共政策、金融、健康经济学和市场营销。通过提供更细致的人类行为理解，行为经济学帮助设计更好的经济模型、公共政策和商业战略。它承认人类并非总是理性决策者，而是受到多种非经济因素的影响，从而提供了对经济行为更准确和详细的理解，为改善个人和社会结果的干预措施铺平了道路。 课程主题包括： - 锚定效应 - 损失厌恶 - 确认偏见 - 现状偏见 - 拥有效应 - 可得性启发 - 框架效应 - 选择架构 - 默认偏见 - 过度自信 - 互惠 - 社会证明 - 稀缺偏见 - 沉没成本谬误 - 启发式 - 非理性升级 - 超级线性折扣 - 前景理论 - 劝导 - 有限理性 - 心理账户 - 启发式加强：光环效应、可得性瀑布、零和偏见、自利偏见、锚定与调整、冷热同理心差距、跨期选择、社会折现、双过程理论 注意：参与课程将使您获得更多收获。 更新：现已新增一系列案例研究，探讨特朗普总统在2024年11月6日选举后实施的经济政策，从行为经济学的角度分析以下内容： - 关税 - 中国经济增长 - 世界经济 - 减税 - 出口商 - 对老年人的影响 - 汇率 本课程旨在通过应用心理学的视角，深入探讨人类决策的复杂性，为学员提供实践和理论相结合的学习体验。
Behavioural Economics is a field of study that examines the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical economic theory. Behavioural economics blends insights from psychology with traditional economic models to better understand decision-making by individuals, firms, and other organizations.Behavioural economics has been applied to various areas including public policy, finance, health economics, and marketing. It helps in designing better economic models, public policies, and business strategies by providing a more nuanced understanding of human behavior.By recognizing that humans are not always rational agents and that they are influenced by a variety of non-economic factors, behavioural economics provides a more accurate and detailed understanding of economic behaviour, paving the way for interventions that can improve individual and societal outcomes.Topics included:Anchoring:Loss aversionConfirmation biasStatus quo biasEndowment effectAvailability heuristicFraming effectChoice architectureDefault biasOverconfidence biasReciprocitySocial proofScarcity biasSunk cost fallacyHeuristicsIrrational escalationHyperbolic discountingProspect theoryNudgeBounded rationalityMental accountingPriming:Halo effectAvailability cascadeZero-sum biasSelf-serving biasAnchoring and adjustmentHot-cold empathy gapIntertemporal choiceSocial discountingDual-process theoryNote: You will get more out of this course if you participate.Update:Now including a brand new collection of Case Studies that examine the economic policies of President Trump following his election on November 6th 2024. These look from a Behavioural Economics viewpoint in particular at:· Tariffs· China's growth· World Economy· Tax cuts· Exporters· Impact on seniors· Exchange rate
