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所在平台: Udemy |
课程主页: https://www.udemy.com/course/behavioral-economics-and-neuromarketing/
课程评论：没有评论
**课程名称：** 行为经济学与神经营销学 **课程概述：** 您是否曾好奇人们在超市如何做购买决定？奢侈品汽车品牌为何投放电视广告？如何从用户那里获取在线调研的真实反馈？本课程将深入探讨影响消费者决策流程的各种理论，揭示这些行为背后的心理学原理，并通过真实案例印证这些行为法则。您还将学习如何设计实验、进行 A/B 测试，从而为您的产品做出关键决策。 本课程由实际运用这些营销策略的咨询顾问倾情打造，包含众多已被富时 100 指数公司采纳的成熟方法。学员普遍评价课程“简明扼要，洞察深刻”，是“最喜欢的营销课程”。课程通过详实的案例，清晰地解释了旨在“引导”消费者购买决策的各种方法。 **课程目标人群：** 本课程适合各类专业人士，包括但不限于创业者、产品经理、市场营销专员、活动经理、定价专家、服务设计师和用户体验专家。同时也适合任何希望在生活中做出更符合逻辑的决策的人。 **课程主要内容：** * 消费者行为和人类偏见入门 * 气味营销 * 声音在购买行为中的作用 * 锚定效应、诱饵效应 * 现状偏见、目标梯度效应 * 产品命名、展示和定价策略 * 框架效应、决策点拦截、规划谬误 * 心智会计、沉没成本效应、选择过载 * 如何设计实验和“助推”（Nudge）样本 * 让人们喜欢你的心理技巧 **课程价值：** 本课程将对您的职业生涯和个人生活产生深远影响。
How do people decide what to buy in supermarkets? Why do luxury car brands give TV advertising? How can you get honest information from your users in an online survey? In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products. 900+ 5 star ratings - Bestseller Udemy CourseThis course is created by consultants who implement these techniques in marketing campaigns. What you will get here are proven methods that are used by FTSE 100 companies."Amazing course! short, crisp & highly insightful." Marwah K."This has by far been my favorite marketing course! Great Job!" Lindsay H."I'm aware of the influence advertising has on us all therefore, the more I realise this the more I want to know how this is done and why we just, can't help ourselves! Great examples, that give a clear understanding of the practices used to 'nudge' us into our purchasing decisions. " Sabrina C.This course is suitable for professionals such as; entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts or; for anyone who wants to make more logical decisions about their decisions in life.The topics we will cover in this course are;An introduction to consumer behavior and human biasesScent MarketingPower of Sound in Purchase Behaviour Anchoring, Decoy EffectStatus Quo, Goal Gradient EffectHow to name,display and price your productsFraming, Decision point intercepts, Planning FallacyMental Accounting, Sunk Cost Effect, Choice OverloadHow to structure your own experiments and Nudge Samples Psychological Tricks To Make People Like YouThis course will have a big impact in your professional career as well as your personal life.
