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所在平台: Udemy |
课程主页: https://www.udemy.com/course/behavioral-design-user-experience/
课程评论：没有评论
课程名称：行为设计与用户体验 课程概述：本课程旨在探讨如何通过简单的改变来形成积极的习惯和有效的策略，进而改善产品和服务的设计，提高客户互动和整体体验。我们将学习行为科学和行为经济学的理论，通过科学数据来支持我们的设计思路，以实现与客户的最佳交互。注意，本课程并不涉及如何利用行为科学进行不当操控，而是专注于如何以最小的摩擦促进积极行为的改变。 适合人群：本课程适合任何希望提升企业客户体验的人士，尤其是以下角色的专业人士应认真考虑参加： - UI/UX设计师 - 客户体验专员 - 产品经理 - 市场营销人员 - 关键影响者 在这个课程中，您将拓宽视野，掌握有助于提升业绩和客户满意度的设计理念。
I truly believe BIG new forming habits and IMPACTFUL strategies do not necessarily mean spending many resources in terms of time and money. We need of course some time to study certain unwanted behaviors and devise "simple" changes that can result in a remarkable outcome in the way we do things.This course will shed some light and broaden your perspective on how to look at designing your products and services in a way that increases turnovers, and interactions and overall improve customer experience, referring to contemporary proven theories.Backed up by some solid scientific data in the literature, we will harness the power of behavioral science and behavioral economics to design and create services that are impactful and lead us to the best interactions with customers.What would NOT you learn here?There is a fine line between what behavioral science can achieve positively and how it can be exploited in some deceitful ways. I will NOT teach you tips and tricks to make your customers sedated and unaware of what sort of strategies are being applied to them. Rather, we will explore how we can make changes for wanted positive behaviors with lesser frictions…Who should be taking this?Simply, anyone who is interested in improving the customer experience in his/he firm! But to be more precise, the below stakeholders should give it a serious try:- UI/UX designers.- Customer Experience Agents.- Products Managers.- Marketers.- Chief Influencers.
