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所在平台: Udemy |
课程主页: https://www.udemy.com/course/becoming-a-world-class-employer-branding-professional/
课程评论：没有评论
**课程名称：** 世界级雇主品牌：基础知识 **课程概述：** 本次课程旨在帮助企业应对快速变化的招聘市场，建立或提升其雇主品牌，从而成为“雇主之选”。课程将深入浅出地讲解雇主品牌的基础知识，帮助学习者了解当前人才市场的格局，以及雇主品牌作为企业成功关键要素的作用。课程还将重点关注作为人才领导者，如何在持续的人才争夺战中取得胜利。 **课程内容重点：** * **雇主品牌、企业品牌和消费者品牌之间的区别：** 剖析不同品牌概念的内涵及相互关系。 * **雇主品牌对企业成功的影响：** 探讨强大的雇主品牌如何驱动业务增长。 * **现代劳动力的特征与偏好：** 分析当前员工在选择雇主时看重的要素。 * **吸引、留住和激励人才的策略：** 学习如何精准地吸引、高效地留住并有效激励合适的人才。 * **真实案例分析：** 通过实际案例研究，加深对雇主品牌策略的理解。 * **关键成功指标：** 掌握衡量雇主品牌建设成效的方法。 **课程收益：** 通过学习，学员将提升在雇主品牌方面的专业知识，优化人才招聘策略，并获得实用的资源和可操作的建议。此外，课程还包含五项专属的额外内容，为学员的雇主品牌建设之旅提供更多支持。
The talent landscape is evolving-are you? Whether you see it or not, you have an employer brand. You can either brand or be branded. Want to level up your organization to become an employer of choice? Then, this is the right course for you.This course focuses on the fundamentals of employer branding and will help you get up to speed on the current talent landscape, understand the role of employer branding as a key part of your business success and complement what you can do, as a people leader, to succeed in the (never-ending) war for talent.In this course, we will specifically cover:The differences between your employer brand, corporate brand and consumer brandThe impact of employer branding on your business successWhat today's modern workforce looks like and their preferences when choosing an employerHow to attract, retain, and engage the right talents for the right rolesReal-world examples through case study analysisKey success metrics to trackImprove your expertise and refine your talent acquisition strategies with the new knowledge, relevant resources, and actionable takeaways you will gain from this course.I have also added five (5) exclusive bonus content which will help you as you navigate your employer brand journey. Let's get started!
