|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/become-a-marketer-learn-growth-marketing-get-a-job/
课程评论：没有评论
课程名称：成为增长营销师：学习增长营销并找到工作 课程概述：当前市场营销领域正在发生变化。市场营销人员不再只是坐在办公室里想出吸引人的口号（如《广告狂人》中的角色）。如今，他们需要具备更多分析能力和技术能力，并对传统客户漏斗的更大部分负责。这意味着传统的市场营销教育和理解正逐渐过时。公司不再仅仅招聘那些监督广告活动的营销人员，而是招募能够规划、设计和运行自己活动，同时深入理解和影响其产品的营销人员。 本课程将专注于核心市场营销基础知识，以及越来越受到需求的高级增长营销策略。我们将涵盖每位营销人员应该掌握的基础知识，并扩展到你在日常工作中所需的可操作技能。在课程的第二部分，我们将重点讨论如何为在市场上取得成功做好准备，以及如何找到、筛选和锁定市场营销或增长职位的机会。 适合人群：本课程适合以下三类学生： 1) 对市场营销充满热情，并希望学习需求增长的营销策略的人； 2) 希望转行进入市场营销并找到工作的人； 3) 希望将增长技术应用于自己项目并像专业公司一样运营活动的人。
Marketing is changing Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They're now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel What does that mean? It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they're hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level In this course we're going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth. Who should take this class? The class is designed for 3 types of students: 1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies 2) Anyone who wants to transition to marketing and get a job 3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would
