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所在平台: Udemy |
课程主页: https://www.udemy.com/course/become-a-citizen-data-scientist-marketing-perspective/
课程评论：没有评论
课程名称：成为公民数据科学家：市场营销视角 课程概述：本课程旨在帮助您迈向数据科学的新阶段，通过介绍公民数据科学家的基础概念，使您能够理解和应用先进分析技术。课程包括30个讲座和5个实践实验，您将学习如何使用SQL、Microsoft Azure ML和Power BI进行高级分析。课程结束时，您将能够使用SQL准备数据，利用Microsoft Azure ML创建目标和推荐模型，以及使用Power BI构建动态仪表板。 在课程中，您将掌握数据科学的主要概念，如数据挖掘过程、机器学习和分类模型，并学习基于控制探索、细分、目标和推荐四个元素的市场营销框架分析。课程特别适合市场营销人员、经理和各部门的分析人员，帮助他们提升技能，从而在职业生涯和组织中释放数据科学的潜力。 此外，课程通过5个小测验和实践实验，帮助您测试和应用所学技能，包括使用SQL进行数据准备、创建客户仪表板、使用SQL进行管理细分，以及利用Azure ML Studio构建目标和推荐模型。如果您具备扎实的商业知识，并对改善公司现状充满好奇和决心，那么本课程非常适合您；但如果您希望深入探讨数据科学算法背后的数学和统计理论，可能就不适合您。 本课程的最终目标是使您能够从客户数据中提取可操作的见解，填补不断扩大的数据科学人才市场的空缺。根据麦肯锡研究，数据科学家的需求预计将在2018年之前超过供应50%以上，而根据Gartner的数据显示，公民数据科学家的数量将以更快的速度增长。通过本课程，您将获得制定战略和数据驱动决策所需的技能。
Become a Citizen Data Scientist is an introductory course take your skills to the next level Throughout the course, you will learn the basics concepts in order to understand and apply advanced analytics, …, You will engage in 5 hands-on labs for creating advanced models …. Empower yourself with advanced analytics using SQL, Microsoft Azure ML, and Power BI At the end of the course, you'll be able to prepare data using SQL, create targeting and recommendations models using Microsoft Azure ML and conceive dynamic dashboard using Power BI." Because our goal is to get you up to speed as quickly as possible, we'll cover through the 30 lectures, Lay the foundations of Citizen Data Science marketing framework analysis. Learn the basics of SQL Understand the main conceptions of classification models Quick start with Microsoft Azure ML Prepare data using SQL Construct a customer dashboard using Power BI Create a segmentation model using SQL Build a targeting model using Azure ML Build a recommendation system using Azure ML Test your progression with 5 quizzes The ultimate course purpose is to unleash the potential of data science for your career and your organization The course will enable you to extract actionable insight from your customers' data According to a Mckinsey Study, demand for data scientists is projected to exceed supply by more than 50% by 2018. That's the gap you as citizen Data Scientists are going to fill Citizen data scientist are "Business people with the right attitude - curious, adventurous, determined - to research and improve things in the organization" SAS The need is so, that according to Gartner, by 2017, the number of citizen data scientists will grow 5 times faster than the number of highly skilled data scientists. This course is designed for business professionals: marketer, manager and analytical minds in every department … who want to take their skills to the next level. If you have solid business knowledge, curious, determined to improve things in your company or just willing to learn new methods and tools than this course is for you…. The course may not be for you if you are looking for an in-depth discussion of the deeper mathematical and statistical theories behind the data science algorithms. You will learn the main concepts of data science such as Data mining Process, Machine learning, and classification model You will be introduced to a Marketing framework analysis based on 4 elements: EXPLORE, SEGMENT, TARGET AND RECOMMEND. You will learn the basics of three tools: SQL, Power BI, and Microsoft Azure ML. You will be able to test and practice all these skills through 5 Quizzes and 5 hands-on Labs: Data Preparation using SQL, Customer Dashboard using POWER BI, managerial segmentation with SQL, targeting and recommendation models using Microsoft Azure ML Studio.
