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所在平台: Udemy |
课程主页: https://www.udemy.com/course/become-a-brand-manager-learn-the-skills-get-the-job/
课程评论：没有评论
课程名称：成为品牌经理的实用指南（初学者） 课程概述：本课程将全面展示品牌经理的多样工作内容，让你熟悉各种方法，以便于进行团队管理、开发创意、寻找增长机会以及照顾品牌。理解“什么是品牌”的理论并不是这门课程或你未来工作中最难的部分，真正的挑战在于独立思考以及超越常规的能力，同时引导和呵护品牌。在当今竞争激烈的市场环境中，本课程将教你如何超前思考。 在学习过程中，你将收获以下技能： - 培养市场营销知识 - 理解用户体验（UX）发现的原则 - 分析市场研究工具 - 理解ATL（Above The Line）和BTL（Below The Line）行动 - 探索广告机会 - 执行市场调研 - 创建用户角色 - 发展用户旅程图 - 理解客户需求 - 与影响者合作 - 理解推荐机制 - 规划实时营销活动 - 利用Facebook群组的潜力 - 理解360度营销活动 - 理解广播和电视营销活动 - 团队管理 - 理解自己的职责 - 理解“品牌”的含义 - 准备完美的简历 无论你是希望转行的平面设计师，正在寻找新挑战的公关专业人士，想通过雇佣品牌经理提升品牌的企业主，还是希望职业成长的市场营销专家或项目经理，这门课程都将逐步教会你如何为新工作做准备、发展所需技能、如何思考品牌及应该关注的事项。 我创建这门课程是为了帮助那些首次作为品牌经理入职的人们。起初我在品牌开发方面缺乏理论知识，如今我愿意分享我的经历。还有更多内容等着我来教你，因此我强烈推荐你将这门课程作为你的第一步，并期待我即将推出的其他课程！
This course will show you a wide spectrum of Brand Manager's works. You will get familiar with methods which will let you work, develop ideas, manage teams, search for growth possibilities, care for the brand. Understanding the theory "what is the brand" isn't the hardest part of this course and your future job. The hardest part is independency and ability to think "out of the box", while guiding and caring for the brand. Today the competition on the market is really high. This course teaches you how to think and be one step forward. While learning with this course you will: develop marketing knowledge, understand UX discovery rules, analyse market research tools, understand ATL / BTL actions, discover advertising possibilities, run market research, create personas, develop user journeys maps, understand client's requirements, cooperate with influencers, understand referral mechanisms, plan real time marketing actions, use Facebook groups potential, understand what are 360 campaigns, understand radio campaigns, understand TV campaigns, manage team, understand your duties, understand "what is a brand", prepare a perfect CV. Whether you're a graphic designer changing your career,a public relations specialist looking for new challenges, a business owner who wants to take the brand to the next level by hiring a brand manager, a marketing specialist or a project manager who wants to grow,> then this course is for you, and will teach you step-by-step, how to prepare to your new job, which skills to develop, how to think about the brand, and what to care for. I created this course for everyone who is going to work as a Brand Manager for the first time. I was lacking theoretical knowledge at the beginning of my brand manager career, and today I am sharing my experience. There is so much more to show you and teach you, so I really recommend you taking this course as your first step, and waiting for my other courses which are coming soon:)
