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所在平台: Udemy |
课程主页: https://www.udemy.com/course/beauty-brand-manufacturing-personal-care-cosmetics-etc/
课程评论：没有评论
Coursera 课程《美妆品牌制造：个人护理、化妆品等》旨在帮助您应对寻找和管理美妆品牌制造商的挑战。无论您是品牌经理、创业者还是行业新手，课程都将指导您完成寻找、评估、合作乃至终止制造商关系的整个过程。 课程指出，选择正确的制造商对品牌成功至关重要，而错误的选择则可能导致运营困难、销量下滑和负面客户反馈。本课程由 Alchemist Express 提供，他们是个人护理、化妆品及其他美妆产品开发的领先咨询公司和市场。 课程内容包括： * **寻找制造商**：指导您在全球范围内寻找合适的生产伙伴。 * **评估制造商**：提供方法来辨别合格的制造商。 * **管理合作关系**：讲解如何建立和维护与制造商的良好业务关系。 * **处理关系终止**：涵盖在需要更换制造商或终止合作关系时的应对策略。 **目标学员**： * 负责为品牌寻找制造支持的品牌经理或运营专家。 * 寻求大规模制造的创业者或有志于成为美妆品牌创业家的人士。 * 希望采购自有品牌产品进行销售的在线零售商。 * 考虑将品牌制造转移到海外的人士。 * 对美妆品牌制造的物流和管理感兴趣的任何人。 课程提供工作表、实用链接和其他资源，以支持您的品牌建设过程。学完本课程后，您将建立起一套强大的概念框架，助力您的美妆品牌制造走向成功。
Whether you are a professional brand manager, an entrepreneur or a complete novice to the world of logistics; finding the right manufacturer to scale up or enhance your production efforts can be daunting. The right manufacturer can set your beauty or personal care brand up for astronomical success. On the other hand, the wrong manufacturer can cause an endless amount of headache, declining sales and bad customer feedback. How will you know the difference and how will you organize the business relationship with you manufacturer? Brought to you by Alchemist Express, a leading consulting firm and marketplace for the development of excellent personal care, cosmetics and other beauty products, this course takes you step-by-step through the process of finding, vetting, working with and continually evaluating your business relationship with beauty brand manufacturer all around the world. Moreover, we cover what to do when you need to leave a manufacturer or dissolve a manufacturing business relationship. In a nutshell, you should take this course if you.. Are a brand manager or operations expert in charge of sourcing manufacturing help for a brand. An entrepreneur or an aspiring beauty brand entrepreneur who is looking into large scale manufacturing An online retailer looking for the best way to source private label products to sell. Looking to move the manufacture of you brand overseas Are simply interested in the logistics and management involved in beauty brand manufacturing.Some sections of this course have worksheets, useful links and additional resources to assist you in this brand building journey. By the end of this course, you should have a very strong conceptual framework for beauty brand manufacturing success.
