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所在平台: Udemy |
课程主页: https://www.udemy.com/course/basics-of-service-markets-consumers-and-products/
课程评论：没有评论
课程名称：服务市场、消费者和产品基础 课程概述：本课程旨在帮助学员理解消费者行为背后的驱动因素，特别是产品和服务之间的差异。无论您是创业者、学生还是职场专业人士，只要想了解服务市场，就可以参加这个课程。通过回顾您最近六个月使用过的服务，课程将指导您分析服务体验的优劣，并决定是否会再次选择该服务提供者。 在竞争激烈的市场中，企业必须在消费者心中脱颖而出，服务差异化已成为一种可持续竞争策略。研究显示，95%的顾客停止使用某公司服务的主要原因是该公司员工态度不佳。因此，深入理解产品与服务的不同对企业的生存至关重要。 目标受众：该课程适合所有希望分析服务行业与产品制造行业策略与政策的人，包括管理学专业学生、未来的创业者、在校本科生和商业人士。 课程内容：通过本课程，您将能够了解服务行业的策略和政策与产品制造公司有何不同，同时深入学习商品与服务的不同之处，以及服务营销与产品营销的区别。课程内容涵盖了以下主题： - 商品与服务的差异 - 服务营销的定义 - 服务营销的独特性 - 服务的特征与类型 - 服务营销的重要性 - 软件产品与服务的区分 - 服务营销的7P - 服务定价因素 - 服务接触的概念 - 维护服务质量的好处 - 服务行业的增值重要性 - 保持服务行业竞争优势的方法 - 服务营销面临的挑战 课程结构：该课程采用自学式学习，分为15个以上的视频模块，涵盖各个基础及高级概念，以案例分析和现实生活中的例子为辅助，帮助您轻松理解。整个课程使用简单英语讲解，伴有相关图像和动画，仿佛您在参加真实的课堂。 先决条件：参加本课程所需的只有基本的英语理解能力和不间断的互联网连接。 学习收益：完成本课程后，您将对服务和产品制造行业的政策、程序和策略有清晰的理解，最后一模块将讨论服务营销面临的挑战及其应对策略。 立即注册，开始学习，了解如何在市场中生存和发展！
BASICS OF SERVICE MARKETS, CONSUMERS AND PRODUCTS - LEARN WHAT DRIVES CONSUMER BEHAVIOR.Are you an Entrepreneur/Student/Working Professional craving to learn about the difference products and services - THEN YOU ARE IN THE RIGHT PLACE.Recall any service that you have availed in the last six months. Based on your service encounter, answer the following questions:What service did you avail?What was good about the service encounter?What was bad and needs improvement in this service?Would you repeat this service provider?This course teaches you how to answer the above questions.Every business knows that in order to thrive, it needs to differentiate itself in the mind of the consumer. Marketers have realized the importance of service differentiation as a sustainable strategy for competing for a portion of the customer's wallet.IT HAS FOUND OUT THAT 95% OF CUSTOMERS STOP USING A COMPANY'S SERVICE SOMEBODY FROM THAT COMPANY WAS RUDE TO THEM.JUST CLICK ON THE ENROL BUTTON AND START READING AND UNDERSTAND THE DIFFERENCE BETWEEN THE TWO TO SURVIVE IN THE MARKET.Who should take this course?Are you struggling to analyze the strategies and policies of the service industry and product manufacturing industry then this course is relevant for you. Students pursuing Management Studies, people interested to become entrepreneurs, Undergraduates, business people can enroll in this course and gain in-depth knowledge on both service and manufacturing industry.Why you should take this course?By taking this course, you will be able to see the practical side of the strategies, policies and the focus that drive the service industry is very different from that of the product manufacturing companies. You can get a good insight about the difference between goods and services and how marketing of services is different from marketing of products. Knowledge about both services and products is very essential for all the entrepreneurs. Lack of understanding between services and products will ruin the very existence of an organization. What you will learn by taking this course?This is a comprehensive course which explains each and every topic in detail. You will learn the basic concepts, advanced topics, theories and techniques with relevant case studies and real life examples. The following will be taught to you in this course:-Differentiate between Goods and ServicesWhat is meant by Services MarketingHow Marketing of Services is DifferentCharacteristics of ServicesTypes of ServicesImportance of Services MarketingDifferentiate between Software Products and Services7 P's of Services MarketingFactors to Set Price for a ServiceWhat is meant by a Service EncounterBenefits of Maintaining Service QualityImportance of Value Addition in Service IndustryHow to Keep Competitive Edge in Service IndustryChallenges of Services MarketingHow this course is structured?This course is structured in self paced learning style. The entire course is split into 15+ video modules covering all the basic and advanced concepts as the course progresses. All the advanced concepts are explained using case studies and real life examples so that you can understanding it easily. Relevant usage of images/pictures and animations used throughout the course adds value to the content. All concepts are explained using simple English. You will feel as if you are attending a real class.What are the pre-requisites for taking this course?Basic understanding of English and uninterrupted internet connection is enough for taking this course.How this course will benefit you?After learning this course, you will get a clear idea about the policies, procedures, strategies etc. involved in Service and Product manufacturing industry. The last module throws light on the challenges faced in Services Marketing and how to overcome them.
