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所在平台: Udemy |
课程主页: https://www.udemy.com/course/basic-to-digital-merchandising/
课程评论：没有评论
**课程名称：** 数字商品推广入门（Basics to Digital Merchandising） **课程概述：** 本课程面向所有对电子商务感兴趣的学习者，将深入介绍电子商务商品推广（Merchandising）的世界，阐明其角色和未来发展。无论您是对选择何种职业感到困惑，希望掌握电子商务技能，还是仅仅想学习新知识，本课程都适合您。 商品推广是一个充满活力的职业领域，并且在该职位实习可以为买手（Buying）、企划（Planning）或交易（Trading）等其他相关职能打开职业大门。“商品推广”指的是可供销售的商品种类以及商品的陈列方式，旨在激发顾客的兴趣并促使其购买。 本课程将涵盖以下主题： * 电子商务基础术语 * 商品推广（Merchandising）的概念 * 如何进行商品推广（Merch products） * 如何定义您的职业发展路径 * Excel 和 Google Analytics 等关键工具的基础知识，它们是您在该领域取得成功的两大关键要素 商品推广的未来发展充满活力，进入这个领域将为您打开电子商务内所有职能的视野。这个角色就像一个阶梯，您获得的知识越多，成长空间就越大。在未来的几年里，您有可能成为电子商务领域的顶尖人才，这个行业将持续发展！ 让我们一起开始学习吧！
For any curious mind out there, this course will take you inside the world of e-commerce merchandising and give you clarity on the role and its futureSo if you're confused about what job to choose, want to get a grip of e-commerce or simply would like to learn, this course is for you!A career in Merchandising can be very dynamic and an internship in the role can open gateways to various other roles such as a Buying, planning or trading functions" Merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customer to make a purchase"This course will cover topics such as basic terms in e-commerce, Merchandising, how to merch products, define your career path and even touch base on basic's in excel and Google analytics two key factors in your success within the function.The future of Merchandising in dynamic and entering this field can open your eyes to all the functions within e-commerce, this role is like a ladder and the more knowledge you gain the more you can grow.. In a few years you could be a top player in the e-commerce, it's here to stay!So let's get started…..
