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所在平台: Udemy |
课程主页: https://www.udemy.com/course/basic-to-advanced-email-marketing-and-list-building/
课程评论：没有评论
课程名称：从基础到高级的电子邮件营销与列表建设 课程概述：电子邮件营销的核心概念相对简单，主要是通过向订阅者发送电子邮件来广告或推广品牌、产品、优惠、活动等。然而，电子邮件营销在近年来有了很大的发展，现如今其内容远不止于基础定义。本课程将探讨电子邮件营销对业务的重要性，并强调其在客户获取和保留方面的显著投资回报率（ROI），数据显示每花费1美元，平均可获得38美元的回报。此外，80%的商业专业人士表示，电子邮件营销使他们的客户获取和保留得到了增长。 根据数据，邮件列表的订阅率是社交媒体互动率的两倍，而电子邮件的转化率也高于社交和搜索的综合表现。这一趋势反映出消费者对电子邮件营销的偏好，超过70%的消费者表示，他们更喜欢通过电子邮件与企业沟通，60%的人希望每周甚至更频繁地收到营销邮件。因此，对于任何企业而言，电子邮件营销的重要性不容忽视。如果你尚未在业务中采用电子邮件营销，那么是时候立即行动了。 本课程将为你提供如何开始电子邮件营销的指导，使你能够有效地利用这一强大的工具来推动业务发展。
What is Email Marketing?Email marketing, at it's core, is pretty straight forward. It's the use of email messages sent to a list of subscribers to advertise or promote brands, products, offers, events, or pretty much anything you want. Now that "core" definition of email marketing may be simple, but email marketing has come a long way in recent years and there's actually quite a bit more to it than that, today. We'll be discussing those advances later in this guide, but first, let's go over WHY you need email marketing in your business.Why Email Marketing?The need for email marketing is one of those things you just can't argue with because the numbers are just too clear and astounding to ignore. According to a report by DMA, the average return on investment (ROI) for email marketing these days is $38 for every $1 spent. And 80% of business professionals report growth in customer acquisition and retention resulting from email marketing. There's nothing else like it. Not even social media comes close. Leads are twice as likely to opt-in to your email list than they are to engage with your business on Facebook. And if you thought social media and search engines were the key to growing your business, think again. Email conversion rates are higher than both search and social combined!This should come as no surprise, really. Consumers have repeatedly insisted that they LIKE getting promotional messages via email. Over 70% of consumers say email is their preferred channel for business communication and 60% even say they want to receive your marketing emails weekly or MORE often. So, in light of all the recent trends and data, there's really no questioning the critical importance of email marketing in your business. If you're not using email marketing in your business...it's time to start, right now. The only question is...Where to start?...This course will help you answer that question
