|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/basic-marketing-d/
课程评论：没有评论
课程名称：市场营销基础：市场营销策略与营销计划！ 课程概述：每个企业都需要一个市场营销部门来促进其增长，但市场营销究竟是什么？许多人通常将市场营销与销售等同起来。市场营销是任何商业活动所必需的，因为它帮助理解和满足客户需求。市场营销不仅仅是个人销售或广告；许多人对市场营销的定义过于狭隘。虽然市场营销和销售都旨在增加收入，但它们并不是相同的概念，随着公司的增长，职位和职责也会更加明确。在决策时，企业主需要同时考虑市场营销和销售这两个环节。因为市场营销和销售需要紧密结合，许多公司会由同一个部门或同一团队来管理这两者。例如，为了有效并提高销售成功率，销售技巧必须与市场营销沟通保持一致。有效聚焦于“拉动”和“推动”策略，可以为公司的成功奠定基础。市场营销活动包括公关、促销、广告等多种服务，以提升公司销售并支持其他商业操作。 适合人群： - 不懂市场营销的新小企业主 - 希望了解经典市场营销技巧的社交媒体营销人员 - 希望从基础学习市场营销的任何人 学习内容： 课程的前几节将作为导入，探讨市场营销的定义、市场营销与销售的区别以及一些关键原则；接下来将学习如何理解客户及其优先因素；然后将客户进行分类，以便于后续工作；最后，创建市场营销组合和4P策略。让我们一起发展业务，增加收入！立即报名吧！ PS：Skillshare上还有更多商业和市场营销课程，祝你学习愉快！
Every business needs a marketing department to help it grow, but what exactly is marketing?The first few things that normally come to mind are marketing = sales!Marketing is necessary for any commercial activity since it helps to understand and satisfy clients. Sales are increasing in the other direction!Marketing is more than simply personal selling or even advertising; most people define marketing in highly narrow terms!Both marketing and sales attempt to increase income. They are so inextricably linked that many individuals are unaware of the distinction. Indeed, in small organizations, the same employees are usually in charge of both sales and marketing. Marketing differs from sales, and as the company expands, the roles and duties become more defined.When deciding between marketing and sales, every business owner must evaluate both components of the total sales and marketing cycle. Because marketing and sales must be tightly intertwined, they are often managed by the same department or even by the same people in many firms. For example, to be effective and optimize the odds of generating a sale, sales techniques must integrate the same messaging as marketing communications. Focusing on both the 'pull' and the 'push' successfully can position your firm for success.Marketing activities include public relations, sales promotion, advertising, and various additional services that benefit other business operations and increase the Sales of the Company.Who Should Attend This Class?-New small company owner who doesn't know anything about marketing!-Social Media Marketers who wish to understand classic marketing techniques!-Anyone who wants to study marketing from the ground up!What will we discover?The first three films will serve as an introduction! What exactly is marketing? What is the distinction between Marketing and Sales? as well as some crucial principles?Then we'd know how to understand customers and which elements to prioritize.Following that, various groups of customers were divided to make the following work easier!Finally, create a marketing mix and 4Ps strategy.Let's grow our company and increase our revenues! Enroll right away!PS: More Business and Marketing classes are available on Skillshare. Happy Studying!
