|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-topic-cluster-strategies-for-seo/
课程评论：没有评论
课程名称：B2B主题集群策略与SEO 课程概述：本课程将帮助您掌握内容策略，有效学习如何利用主题集群最大化您的SEO效果。课程不仅教授策略有效性的基础知识，还提供管理内容策略执行所需的所有工具和模板。课程内容包括： 1. 课程介绍及材料 2. 主题集群的运作方式 3. 构建长期策略 4. 构建单个主题集群策略 5. 执行主题集群策略 6. 跟踪主题集群的结果 此外，您还将获得一个模板库，使您能够立即应用所学知识。 使用此策略所取得的效果显著： - 网络安全初创公司：在实施主题集群策略之前几乎没有内容生产， organic traffic增加303%，来自organic traffic的潜在客户增加1100%。 - SaaS及服务公司：在实施主题集群策略之前的两年内，已有历史内容生产， organic traffic增加237%，来自organic traffic的潜在客户增加411%。 真实案例反馈： 许多业内专家表示，Stacy的主题集群策略在不同领域都取得了实际成果，显著增加了合格的有机流量，并对销售管道产生了重大影响。她的内容策略帮助多家公司实现超过500%的潜在客户增长，促进了公司收入的显著增加。 此课程旨在赋予学生实际操作的能力，通过真实案例和专家的成功经验，帮助学员在B2B市场中取得显著的SEO成果。
This course will help you master your content strategy, effectively learning how to use topic clusters to maximize your SEO results. This course not only teaches you the fundamentals of WHY the strategy works, it gives you all the tools and templates for HOW to easily manage the execution of that content strategy. This course will cover all of the following:Introduction & Course MaterialsHow Topic Clusters WorkBuilding a Long Term StrategyBuilding an Individual Topic Cluster StrategyExecuting Your Topic Cluster StrategyTracking the Results of Your Topic ClusterAnd you'll also get access to a library of templates that will make it easy for you to apply everything you've learned right away!The results achieved from using this strategy speak for themselves:Cybersecurity Start-Up: Startup with little to no content production prior to working on a topic cluster strategy.303% increase in organic traffic1100% increase in leads from organic trafficSaaS + Services Company: Company with historical content produced over the course of 2 years prior to working on this topic cluster strategy.237% increase in organic traffic411% increase in leads from organic trafficReal world results:"I've worked with Stacy a number of time on content strategies and seen her topic cluster strategy produce real results across different industries. The content we collaborated on has driven significant increases in qualified organic traffic and ultimately a made huge impact on the number of marketing-sourced deals in the pipeline."- Kathleen Booth, SVP Marketing & Growth @ Pavilion"Stacy is a true rock star when it comes to accelerating a companies revenue growth. Her content strategy allowed Attila Security to increase our leads over 500% and close a significant amount of net new revenue. I would strongly encourage you to listen to Stacy and her content strategies- it will drive leads your way."- Gregg Smith, CEO @ Attila Security"Stacy has been instrumental building and deploying a comprehensive marketing platform and program that has enabled us to penetrate and start doing business with key customers in our target markets. Her efforts have positioned our company to win large long-term contracts that will undoubtedly change the trajectory of our the business. Further, the strategy and content Stacy has created is and will continue to drive double digit revenue growth and profitability. Without question, Stacy has transformed the way we go to market and her impact is obvious on a daily basis."- Trevor Glavin, President @ Modus Advanced"Stacy and I have worked together on topic cluster strategies numerous times. The content strategies we've executed have resulted in significant improvements in overall inbound lead generation and had massive impacts on sales pipeline."- John Booth, CMO @ VOLT AI
