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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-sales-training/
课程评论：没有评论
**课程名称：** B2B 销售线索开发：预约更多会议的科学 **课程摘要：** 本课程旨在解决 B2B 销售领域中超过 40% 的销售人员面临的普遍难题——线索开发。课程的重点在于帮助学员建立一个更大、更高质量的销售漏斗，专注于吸引 CXO 级别的潜在客户。 课程将深入探讨线索开发中的常见挑战，包括： * 如何有效绕过“守门人”（Gatekeepers） * 如何建立和维护可信的专业形象 * 如何吸引 CXO 级别的决策者关注 * 如何以咨询式的方式定位和推介解决方案 课程强调，传统的冷呼和冷邮件的平均回报率低于 1%，因此需要超越常规方法，采用一套可重复的世界级销售流程。 **学习收获：** 参与本课程，学员将能够： * 应对真实的销售场景和一线代表所面临的挑战。 * 从领导者的视角理解销售策略。 * 为团队创建定制化的邮件/电话模板、主题行和开场白，以迅速吸引高级决策者的注意。 **课程成效：** 本课程的方法已帮助 Adobe、ZingHR、Darwinbox 和 CloudThat 等客户提高了 22% 的生产力，并增加了 18% 的外呼成功率。 课程核心理念是：“如果别人喜欢你，他们仍然可能不买你的产品；但如果他们不喜欢你，他们将永远不会购买。” 强调了建立良好关系的重要性。
More than 40% of B2B sales professionals state that prospecting is the toughest part of their jobs. The key to achieving success lies in having a bigger funnel with qualified CXO level prospects.So What makes it so tough?Getting past gatekeepers, establishing credibility, capturing the attention of CXOs, and positioning solutions in a consultative manner can be a significant challenge. The average return rate of cold calls and emails is less than 1%, which indicates that it's necessary to move beyond the usual approach. Therefore, it's time to bring in a world-class sales process that can be repeated.What's in it for you?Our workshop and content have been designed to address real sales scenarios, on-field challenges faced by reps, and the leadership vision. We help you create customised, email/call templates, subject lines, and conversation openers for your team, which can help you instantly grab the attention of senior decision-makers.Our approach has resulted in a 22% increase in productivity and an 18% increase in outbound success rate for a lot of clients like Adobe, ZingHR, Darwinbox and CloudThat.As the saying goes, "If somebody likes you they still may not buy from you, but if they don't like you, they will NEVER buy from you."
