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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-sales-mastery/
课程评论：没有评论
**Coursera 课程总结：商业开发与 B2B 销售精通** 本课程专为希望进入 B2B 销售领域或提升现有技能的学习者设计。课程将引导您掌握一套清晰、Proven 且可复制的流程，将陌生人转化为付费客户。 **核心内容：** * **B2B 销售策略基础：** 理解价值主张，定义理想客户画像，创建可重复的外展流程。 * **客户获取框架：** * **目标客户识别与研究：** 学习如何精准定位并深入了解目标企业。 * **决策者精准定位：** 掌握识别和联系关键决策人的技巧。 * **高响应率的外展策略：** 学习制定有效的沟通计划，提高回复率。 * **高质量销售会议的保障：** 确保每次会议都能有效推进销售进程。 * **有说服力的定制化演示：** 学习如何根据客户需求进行有针对性的产品展示。 * **克服异议与建立信任：** 掌握处理客户疑虑，赢得客户信任的方法。 * **交易达成与合同签署：** 学习有效的谈判和促成交易的技巧。 * **实战策略与技巧：** 课程内容基于超过十年的 SaaS 和专业服务领域的实际销售经验，提供切实可行的战术和技术。 **目标受众：** 企业家、自由职业者、销售代表或任何有志于成为 B2B 销售专家的个人。 **学习成果：** 通过本课程，您将获得建立可持续销售管道、高效开展销售流程以及将潜在客户转化为长期客户的技能、信心和实战手册，避免多年的试错。
If you're looking to break into B2B sales or take your current skills to the next level, this course is designed for you. You'll learn how to confidently take a complete stranger and turn them into a paying customer through a clear, proven, and repeatable process.This is not just theory-it's a practical, actionable system developed over more than a decade of real-world experience in SaaS and professional services. I'll walk you step-by-step through a complete customer acquisition framework that uses multiple channels to help you:Identify and research target accountsPinpoint the right decision-makersCraft outreach strategies that get responsesSecure high-quality sales meetingsDeliver persuasive, tailored presentationsOvercome objections and build trustClose deals and get contracts signedWe'll begin with the core principles of effective B2B sales strategy-understanding your value proposition, defining your ideal customer profile, and creating a repeatable outreach process. Then we'll dive deep into the tactics and techniques that actually work in today's competitive sales environment.Over the past 10+ years, I've acquired hundreds of B2B clients for my own consulting firm and worked at several SaaS companies in both business development and full-cycle sales roles. I've been responsible for everything from cold outreach to closing six-figure deals. I've also invested in professional sales training from leading global programs to refine my approach and develop a system that delivers consistent results.Now, I'm sharing all of that experience with you-distilled into a practical course designed to save you years of trial and error. Whether you're an entrepreneur, freelancer, sales rep, or aspiring B2B specialist, this course will give you the tools, mindset, and playbook to succeed.By the end of the course, you'll have the skills and confidence to build a sustainable pipeline, run effective sales processes, and turn prospects into long-term customers-again and again.
