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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-sales-masterclass-the-complete-course-for-beginners/
课程评论：没有评论
课程名称：B2B销售大师班：初学者的完整课程 概述：您是否刚刚踏入B2B销售领域，或在销售上取得的成功不尽如人意？每个新销售人员都会面临三大挑战：首先，您的销售策略可能混乱不堪或脱离了正确的方向。其次，您不知道该如何找到目标客户、与他们联系以及在他们表现出兴趣时分享哪些突破性的想法（超越那些陈腐的销售剧本）。最后，您在保持客户兴趣、制造紧迫感和有效应对异议方面也感到困难，导致交易延宕数月甚至数年。 许多销售人员都会告诉您，销售是一场数字游戏。您必须自我振作，继续前进，然而却又会一次次被击倒。销售中唯一重要的数字是：只有8%的销售人员完成80%的销售业绩。销售并不是一场数字游戏，而是一场策略游戏（结合扎实的执行力），赢家通常能够获取大部分甚至全部的成果。 幸运的是，这一切都是有科学依据的。本课程将帮助您学习成功销售的整个过程，从制定正确的策略到最终的交易关闭及其后续。 成功的B2B销售手册包括以下内容： 1. **选择正确的销售策略**： - 您的产品/服务更适合海洋捕鲸还是浅水钓鱼？ - 您是猎人还是农夫？ - 是卖价高的墨水搭配便宜的打印机，还是一开始就最大化收益？ - 您应该优先考虑哪个渠道？ - 选择正确的策略可以成就或毁掉您的销售。 2. **生成潜在客户**： - 学习撰写精彩的电子邮件模板； - 掌握LinkedIn的运用； - 通过引人入胜的内容在行业讨论中占据主导地位。 3. **召开会议**： - 如何制定个性化的推介，并在进入会议之前做好准备？ - 如何构建会议结构，不仅给人留下深刻印象，而且还建立良好的关系？ - 如何保持会议势头，获取正确的收获，并建立最小阻力路径？ 4. **提高转化机会**： - 了解销售集中力的力量； - 理解客户的动机和压力点； - 通过借鉴信誉建立社会证明； - 保持势头以便推进交易关闭。 5. **完成交易**： - 如何保持有效的跟进； - 如何制造紧迫感，包括FOMO（害怕错过）； - 如何以风格签署交易，并将其转化为便于售后工作的签约活动。 本课程专为初学者设计，将教您从零开始的一切知识，并为您提供所有工具和模板以进行实践。我个人也曾是一名销售新手，通过亲身经历学习销售，九个月内与20多家企业（如COLGATE、HOUSING、HDFC LIFE、KPIT）合作筹集资金并最终退出。我从许多导师那里获取知识，包括印度领先数字机构GOZOOP的创始人AHMED NAQVI。通过整个旅程，我凝聚了导师教给我们的经验以及我自身的体会，呈现这一B2B销售的硕士班课程。 这是一本可以直接应用于实践的销售手册，助您进入80%销售者的专属俱乐部。 **30天无条件退款保障**：如果您致力于实践本课程并在销售过程中看到显著改善，我将无条件提供全额退款。 您还在等什么？立即报名！期待在课程中见到您。
Are you starting off in B2B Sales or simply getting lukewarm success so far?There are 3 challenges any new salesperson faces:First, your sales strategy is either all over the place or simply in the wrong direction.Second, you simply don't know who to target, how to reach them and what path-breaking ideas to share (beyond the lousy sales script someone handed you), when your prospects finally show some interest.Finally, you struggle to hold interest, create some urgency and address objections effectively so that your deals close instead of getting dragged for months and years.Now, most sales people will tell you, Sales is a numbers game. You have to pick yourself up, dust yourself off and keep moving. Only to be punched into the ground again.The only real number in sales is that 8% SALES PEOPLE CLOSE 80% OF SALES.Sales is NOT A NUMBERS GAME, but a strategy game (combined with solid execution) and WINNERS DO TAKE MOST, IF NOT ALL.Fortunately, there is a science to all of this. A method to the madness. In this course, we will learn the entire process of successful sales from forming the right strategy to closing deals and after.THE SUCCESSFUL B2B SALES PLAYBOOK1. Picking the right sales strategy:a. Is your product/ service better fit for whaling or fishing?b. Are you a hunter or farmer?c. Should you sell expensive ink with cheaper printers or should maximize your revenue at get-go?d. Which channel should you prioritize?e. Picking the right strategy can make or break your sales2. Generating leads: Learn the art of building a solid lead funnel witha. writing killer email templates;b. mastering LinkedIn and ;c. dominating your industry conversation with captivating and articulate content.3. Running meetings:a. How to create a personalized pitch and prepare to own the meeting even before stepping into the room?b. How do you structure the meeting not only to impress but also to build a solid rapport?c. Finally, how to keep the momentum going getting the right takeaways and building a PATH OF LEAST RESISTANCE?4. Improving the chances of conversion:a. Learn about the power of focus in salesb. Understand your prospect's motivation and pressure pointsc. Build social proof by borrowing credibilityd. Keep the momentum aligned to move towards closure5. Closing the deal:a. How to maintain effective follow-upb. How to create a sense of urgency including FOMOc. How to sign the deal in style and convert it into a signing event to make your post-sales easierThis course is PERFECT FOR BEGINNERS. It will teach you everything from scratch and give you all the tools and templates for you to try your learnings.I have walked the same journey myself from an absolute novice in sales to learning sales first hand and scaling to 20+ corporates in 9 months (such as COLGATE, HOUSING, HDFC LIFE, KPIT) to raise funding and ultimately exiting. I learnt from many mentors including, AHMED NAQVI, founder of India's leading digital agency GOZOOP.I have crystallized my learnings across what my mentors taught us and my own experiences to bring to you this masterclass on B2B sales.This is a playbook for you to pick and directly implement to get into the exclusive 80% sales club30-DAY MONEY BACK GUARANTEEThis course is designed to work with you from scratch to deal closure. If you are committed and implement the program and see a marked improvement in your sales process, then I will give you a full immediate refund. No questions asked.What are you waiting for?SIGN UP NOW. I will see you on the other side.Intro video music credits: Adam VitovskyImage and video credits: Pexels
