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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-sales-masterclass-people-focused-selling/
课程评论：没有评论
**课程名称：** B2B 大师级销售：以人为本的销售 **课程概要：** 你是否正在以正确的方式进行销售？是否以促成良好的客户体验和帮助客户解决问题、实现目標为核心？本课程将传授以人为本的销售方法，即“B2P 销售”，因为销售始终是面向个体。通过深入理解客户的购买行为、决策过程和激励因素，你的销售职业生涯将迈上新台阶。 本课程的讲师拥有丰富的销售经验，曾建立并领导销售团队，创造了数亿美元的营收，并获得多项行业认可。他将分享如何进行一种既能让客户受益，又能让自己更出色地完成销售的技巧，让你在不采用欺骗或操纵手段的情况下，实现双赢。 **课程内容包括：** * 培养自信、实现销售目标的正确心态。 * 学习影响力的运用，引导客户達成最佳结果。 * 深入了解客户及其面临的挑战。 * 掌握完善的客户需求挖掘技巧，为成功铺平道路。 * 优化产品演示/推介，激发客户购买意愿。 * 赢得客户认同，促成有成效的下一步行动。 * 通过世界级的跟进，让客户轻松购买。 * 掌握处理常见异议和推诿的有效方法。 特别的是，本课程强调了在当今远程工作环境下，如何有效地进行线上销售，并包含了一些远程销售的实用技巧。 **行动指南：** 课程的学习需要付诸实践。讲师鼓励学员将所学技巧应用于实际销售工作中，审视并改进自己的销售方法，从而获得实实在在的成果。 **核心理念：** 成功销售不应以牺牲诚信为代价。本课程旨在帮助你成为成功的销售人员，并以正确的方式实现目标。
Think about how you sell. You may be crushing it, exceeding your quota, and making President's Club every year. But are you selling the RIGHT way?Are you focused on producing a good outcome for your prospect? Are you focused on helping THEM solve their problems and achieve their goals? If you're not doing PEOPLE-focused selling, then you're not doing it right.Whether you're in B2B sales or B2C sales, something that all selling has in common is PEOPLE. I call this B2P sales because you're always selling to a person. When you start to pay attention to how PEOPLE buy, how PEOPLE make decisions, and what motivates PEOPLE to change, your sales career will take a massive step forward.I built this course to teach you how to sell in a way that's not only better for the people you're selling to but also better for you as the salesperson. A way that you can sell without being shady, or tricking your prospect just to secure the close. A way that makes sure there's a great outcome for everyone.I've collected a lot of knowledge throughout my career, and I want to share that with you. I've built and led teams with hundreds of sales reps and generated hundreds of millions of dollars in revenue. I've been fortunate enough to be named an InsideSales Top 10 Sales Leader, LinkedIn Top Sales Voice 2020, Sales Development Exec of the Year in 2018, and one of the 100 Top Sales Coaches to Watch. And all of that is great. But more importantly, it means that what my teams and I have done and continue to do WORKS.In this course, you'll:Foster the right mindset to confidently reach your sales goalsUse methods of influence to lead your prospect to the best outcomeUnderstand your prospect and the problems they're trying to solveExecute immaculate discovery to set yourself up for successPerfect your demo/pitch to make them want what you're sellingGet buy-in and agreement to close productive next stepsConduct world-class follow up that makes it easy for your prospect to buyHandle common objections and deflections with tried and true techniquesWhat's great is that ALL of this can be done REMOTELY, given the times we're in. I've also included a few tips specific to selling remotely when you're not able to be in the same room as your prospect.Now, in order to see results, you're going to have to put in the work. Don't just watch this course and call it a day. Every step of the way, I want you to put these techniques into practice. I want you to take a good look at the way you sell and figure out what could be better. How could you improve? Incorporate the things you learn in this course and you will see results.I know for a fact you can be incredibly successful in sales and not have to sell your soul to do so. If you're ready to improve the way you sell, and do it the RIGHT way, join me in this course!
