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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-sales-growth-and-crm-overview/
课程评论：没有评论
**课程名称：** B2B 销售增长与 CRM 概览 **课程概述：** 本课程旨在为 B2B 行业的企业领导者、销售和营销经理提供清晰的指导，帮助他们构建业务增长策略。课程内容循序渐进，逻辑清晰，即使是最简单的概念也能帮助您深刻理解。投入几个小时的学习，将是对您业务最有价值的投资。 课程将引导您从客户需求的角度审视销售过程，从而提高成交率。随后，课程将聚焦于关键的销售数据，帮助您了解如何构建健康的销售管道以达成目标。您将学到需要多少交易、多少潜在客户才能实现您的目标，以及在客户旅程的每个阶段，客户需要什么。 您还将学习如何构建和维护销售管道，并掌握使用简易电子表格和 CRM 系统来追踪管道价值的方法。理解了 CRM 系统的核心功能后，您将能够轻松上手并运用任何 CRM 工具。本课程不局限于任何特定的 CRM 产品，而是侧重于介绍大多数 CRM 系统都具备的核心功能和特性。
This course gives B2B business leaders and sales & marketing managers the clarity to engineer their business growth. It has the potential to transform your business, yet, the material is extremely simple and flows logically. The few hours you spend studying this will certainly be the best investment you ever made in your business. Start looking at sales through the lens of the buyers' needs and increase your probability of closing deals. Next, we come to the numbers - see how your sales pipeline needs to be in order to achieve your targets. How many deals do you need, and how many leads will help you get those leads. What do your prospects need at each stage of their journey? You will learn what you need to do in order to build and maintain the pipeline. You will discover how to track the value of your pipeline using a simple spreadsheet, as well as how to use a CRM for this purpose. Once you understand the main aspects of a CRM system, you can explore any CRM and use it easily. The course is not related to any specific CRM product. You will learn the features and functionalities that are available in most CRM.
