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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-messaging-boot-camp/
课程评论：没有评论
**课程名称：** 打造杀手级电梯演讲！ **课程概述：** 您是否曾面对这样的情景：在行业交流会上，有人突然问起您的新产品；您的销售团队在预约客户时，需要用简洁的语言介绍您的产品；公司CEO在重要会议上发表演讲，需要阐述公司的核心信息。如果这些关键时刻的表达都靠临场发挥，结果往往令人失望。 作为营销人员和产品经理，语言是我们最重要的工具。然而，许多公司却忽视了书面化的核心信息，导致员工只能凭个人理解来讲述公司的产品故事。 本课程为您提供了一个更好的解决方案！想要提高成功率？想掌握打造最有效的“电梯演讲”的秘诀？那么本课程将满足您的需求！ 打造核心信息战略和“电梯演讲”的关键在于“Message Box”——一个简单而强大的方法论。它能帮助您聚焦故事，让公司所有成员都能以统一、引人入胜且充满激情和信心的语言讲述产品故事。 这门90分钟的课程包含11个章节和12个练习，将迅速助您成为信息传达大师。掌握此技能，将是驱动潜在客户开发、吸引客户并缩短其购买周期的必备利器。
What's your story? You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say. Your sales reps are setting up appointments to introduce your new product. What do they say? Your CEO is asked to keynote an important conference. What should she say? When the answers to these questions are left to chance, you are bound for disappointment. As marketers and product managers, the words we use are our most important tools. So, why is it that many times the words are never written down, forcing your company employees to make up their own version of your product story? Luckily, there is a better way. Want to beat those odds? Want to learn the secrets for creating the most effective "elevator pitch"? Then this course is for you! The secret to crafting your core messaging strategy and your "elevator pitch" is called the Message Box. It's a simple, yet powerful exercise that will help you focus your story and align your company so everyone can tell the same, compelling story with passion and confidence. During this 90-minute course, complete with 11 lessons and 12 exercises, you'll quickly become a master of messaging. This is a must-have technique for driving lead generation activities that engage your prospects and speed them through their buying cycle.
