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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-marketing-customer-journey-go-to-market-strategy/
课程评论：没有评论
课程名称：B2B营销：客户旅程与市场策略 课程概述：本课程探讨您的营销和销售与客户旅程是否一致。通过转换“投放”营销，以便在客户研究和决策旅程中提供信息的"访问"，推动客户亲密关系。您将学习客户旅程的重要性，如何利用顾客声音（VOC）和数据分析作为发现客户旅程洞察的有效工具，以及为何您的市场策略必须由客户旅程的输入信息指导。课程将通过真实案例快速传授实用的客户旅程概念，帮助您迅速上手。作为额外福利，您将获得一本PDF指南，帮助您开展客户旅程的VOC研究，同时还将获得基于电子表格的分析工具，以助力您利用数据分析发现旅程洞察。 通过这项基于示例的学习投资，您可以提升价值主张的沟通，增强客户体验与满意度。想象一下，改善潜在客户生成和成功率，同时让客户感到满意！这将让您成为团队中的营销天才。本课程是ValuZition B2B营销专精的一部分，旨在通过客户亲密度和数据驱动的决策，转变您的营销策略。您将学习实用的B2B营销概念，获得有助于提升公司收入增长、盈利能力、营销投资回报率和客户体验的工具。 该专精课程结构及成果如下： 1. 以客户应用为导向的领导：学习如何在客户旅程的早期与之互动，以便在后期为您的产品创造影响力和偏好。 2. 使用价值主张设计的战略信息传播：通过关注客户成果，区分您的产品和解决方案，提高B2B营销信息、文案、内容和销售支持工具的影响力。 3. 客户细分策略和模型：应用“待完成任务”框架，为您的细分模型增添战略深度，发现并针对有吸引力的客户细分以实现收入增长。 4. 客户旅程与市场策略：学习客户旅程的重要性及其对市场策略的影响。 5. 价格管理以驱动收入和利润增长：变革您的B2B定价策略，探索新的定价策略，并有效利用定价作为收入和利润管理工具。 这个课程提供了从真实案例中迅速学习和应用的机会，配备电子表格分析工具，适合希望快速提升企业营销水平的专业人士。
Are Your Marketing and Sales Aligned to Your Customers' Journeys? Drive customer intimacy by transforming your "Placement" Marketing P to provide ease of information "Access" to customers during their research and decision-making journey. Learn why customer journeys are important, how voice of the customer (VOC) and data analytics can be great tools to discover customer journey insights, and why it's critical to have your go-to-market strategy informed by customer journey inputs. Quickly learn practical and useful customer journey concepts, based on real-world examples, to help you get started quickly. As an added bonus, get a PDF guide to help you get started with conducting VOC for customer journeys. Also, get spreadsheet-based analyses to help you deploy data analytics to discover journey insights.This small investment in example-based learning can improve the communication of your value proposition, while enhancing customer experience and satisfaction. Imagine improving your lead generation and win rates while delighting the customer! Wouldn't that make you the marketing genius in your team?This course is a part of the ValuZition B2B Marketing Specialization to transform your marketing strategy with customer intimacy and data-driven decision making. Learn practical and useful B2B marketing concepts, based on real-world examples, from an accomplished marketing leader. Get tools that can improve your company's revenue growth, profitability, marketing ROI, and CX. Below is a summary of the courses in the Specialization and their outcomes. 1. Leading with Customer Applications: Learn how to engage with customers earlier in their journey to generate influence and preference for your products later in their journey. Trigger your customers to move from status-quo and prefer your solutions over your competitors' by focusing on their jobs-to-be-done and pain points.2. Strategic Messaging Using Value Proposition Design: Differentiate your products and solutions by focusing on customer outcomes. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools.3. Customer Segmentation Strategies and Models: Deploy the "Jobs-to-be-done" framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing optimization by discovering and targeting attractive customer segments.4. Customer Journey and Go-to-market Strategy: Learn why customer journeys are important, how voice of the customer and data analytics can be great tools to discover customer journey insights, and why it's critical to have your go-to-market strategy is informed by customer journey inputs.5. Pricing Management to Drive Revenue and Margin Growth: Transform your B2B Pricing Strategy from Price to Value. Explore new Pricing Strategies and learn how to effectively use Pricing as a Revenue and Margin Management tool. Learn fast, apply faster from real-world examples and spreadsheet-based analysis tools.
