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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-marketing-basics/
课程评论：没有评论
**课程名称：** B2B营销基础 **课程概述：** 本课程将深入探讨B2B（企业对企业）营销的核心概念，并阐明其与B2C（企业对消费者）营销的区别。虽然B2C营销常被认为更具吸引力，但B2B营销同样能够带来丰厚回报，尤其是在促成价值百万美元的交易时。 课程将涵盖以下关键主题： * **理解目标受众：** 深入了解B2B客户的需求、痛点和购买决策过程。 * **潜在客户生成：** 学习有效的策略和技术，以吸引和识别潜在的商业客户。 * **营销活动策略：** 规划和执行成功的B2B营销活动，以达成业务目标。 * **潜在客户生命周期：** 理解潜在客户从认知到转化的整个旅程，并优化每个阶段。 * **衡量成功：** 掌握衡量B2B营销活动效果的关键指标和方法，以评估ROI并持续改进。 通过本课程的学习，学员将积累宝贵的实战经验和教训，为胜任首个B2B营销工作做好充分准备，如同业内专家一般。
What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing? Consumer marketing may have a sexy reputation, but don't sell B2B marketing short-there's very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal. In this course, we introduce B2B marketing concepts-including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success-as well as lessons learned that will have you looking like a pro for your first B2B marketing gig
