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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-google-search-ads-set-up-optimization/
课程评论：没有评论
**Google Ads 精通课程：B2B 潜在客户开发** 本课程专为希望通过 Google Ads 提升 B2B 潜在客户开发效果的营销人员和企业主而设计。课程主讲人 Brenden 拥有丰富的付费广告营销经验，将亲自指导您完成广告活动的完整设置、优化和效果分析过程。 **课程重点：** * **应对 B2B 广告挑战：** 了解 B2B 广告活动难以规模化的原因，以及如何克服高竞争环境，稳定获取合格的 B2B 决策者潜在客户。 * **精细化关键词策略：** 学习如何仅使用长尾关键词来提高广告活动的精准度，避免宽泛匹配关键词对效果造成的负面影响。 * **精准定位技巧：** 掌握 Google Ads 提供的多种实用功能，通过细分“目标受众”和“潜在客户群体”等，将广告精准触达最有价值的潜在客户。 * **广告文案和着陆页优化：** 学习如何撰写吸引人的广告文案以提高点击率，以及如何优化着陆页以确保快速加载并有效转化流量。 * **着陆页到潜在客户表单的转化：** 了解如何设计易于用户填写的潜在客户表单，从而提高信息提交率。 * **成效分析与问题排查：** 学会如何分析广告活动表现，找出潜在客户转化流程中的瓶颈，并采取有效措施进行修复，从而提升转化率并降低成本。 通过本课程，您将能够更有效地利用 Google Ads，为您的 B2B 业务带来更高质量的潜在客户，并实现广告支出的盈利性增长。
B2B campaigns can be difficult to scale. With the intent of accessing a premium audience, competition is a lot higher. It is hard to generate qualified B2B decision-maker leads on a regular basis. That's where I come in. My name is Brenden and I eat, sleep, and breathe paid ad campaigns. In this course, I personally walk you through setting up your entire campaign from start to finish. I also go over how to properly optimize your campaign to start converting more and costing less. If you are looking for more qualified B2B leads through your Google Ad campaigns, this is the course for you.My career began with freelance clients 7 years ago. I now work for a larger agency maintaining all our client's paid media campaigns across all platforms. I have taken campaigns from 0 to 35:1 ROAS. B2B campaigns are a bit trickier and I can see how less experienced marketers or business owners could get tripped up and discouraged. This course was made for the people wanting to get more out of their B2B campaigns and scale them profitably.Business to Business ad campaigns have to be tailored using only long-tail keywords. Broad-match keyword types typically hurt your performance more than it could help. Google offers a lot of useful features to narrow your targeting down to in-market segments and other affinity audiences. Narrowing down your targeting helps only spend your ad budget on your most sought after prospects. Getting your ads in front of the right people is only half the battle. Your ad copy has to be compelling to earn their click. Your landing page has to load fast to capture the page view. Then your lead form has to be easy to navigate for the user to submit all their information. Each one of these steps could make or break your campaign. In this course we go over how to analyze your campaign's performance to identify where a drop off is happening and how to fix it.
