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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-copywriting/
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课程名称：六位数文案写作：成为文案高手！ 课程概述：如果你想在网上成功销售任何产品，学习文案写作至关重要。本课程旨在帮助你撰写真正出色的文案，并产生卓越的销售效果。你将了解到我所设计的文案框架，并分析大量案例研究、成功广告以及众多优秀文案的实际应用。通过学习本课程，你将掌握顶级文案写作技巧，成为能够轻松运用文字销售产品和服务的文案大师。你将具备撰写广告、电子邮件、着陆页、YouTube标题等的能力。 课程结束时，你将能够： - 制定全面的内容营销与文案写作计划 - 撰写能够改变人们思维并促成购买的文案 - 培养潜在客户，使其成为付费客户 - 为LinkedIn等广告渠道撰写有效广告 - 创作引人注目的标题，促使人们采取行动 - 避免内容营销和文案写作中的常见错误 - 模仿成功的广告及更多技巧 你将学习： - 我所推荐的高水平文案SPF框架 - 应用有说服力的营销心理学原则 - 将文案与意识阶段和销售渠道相映射 - 35种撰写销售增长标题的公式 - 第一段文案的写作技巧 - 基于研究的文案写作方法，以实现长期增长与短期销售 课程内容包括： - B2B文案写作 - B2C文案写作 - 邮件文案写作 - 网站文案写作 - 直接反应文案写作 - 短期销售文案与长期品牌增长文案 本课程适合面向消费者（B2C）和企业间（B2B）的文案承包商、营销经理、企业家、自由职业文案写作者、内容创作者和负责营销内容的其他人员，适用于各类公司，包括初创企业和财富500强企业。让我们一起开启文案写作之旅吧！
If you want to sell anything online successfully, you've got to learn copywriting...WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!This course was designed with the goal of helping you write truly great copy that produces excellent results. You'll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You'll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!By the end of the course, you'll be able to...Develop a full-funnel content marketing & copy writing planWrite copy that changes people's minds and gets them to buy your product/serviceNurture leads so they actually become paying customersWrite proven and effective ads for LinkedIn (and other advertising channels)Write persuasive headlines that induce people to do what you wantAvoid common content marketing & copywriting mistakesMimic proven/successful ads& so much more!New! Write high-CTR YouTube titlesWrite compelling body copyUse 35 formulas for writing sales-growing headlinesI will reveal...My SPF framework for high-level copywritingHow to apply persuasive marketing psychology principlesHow to map copy to stages of awareness and funnel progression35 proven headline writing formulas10 ways to write your first copywriting paragraph (after the headlines)Research-backed approaches to copywriting for long-term growth (and short-term sales!)Key sections:B2B copywriting (for businesses)B2C copywriting (for consumers)Case study copywritingEmail copywritingWebsite copywritingNurturing & funnel copywritingContent copywritingDirect-response copywritingCopywriting for short-term sales Copywriting for long-term growth (brand copywriting)Headline copywritingBody copy copywritingThis course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B. I'll show you examples of...Lead generation adsLead nurturing adsCopywriting case studiesEmail copywritingCopywriting to generate meetings for the sales team...etc.Let's get copywriting!
