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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-business-development-overcoming-price-objections/
课程评论：没有评论
**课程名称：B2B 业务拓展：克服价格异议** **课程概述：** 本课程旨在帮助 B2B 销售人员解决在销售过程中遇到的最普遍且令人沮丧的问题——客户因价格过高而拒绝合作。“我的价格太高，导致难以成交。”、“我们的产品没有竞争力，市场对价格非常敏感。”、“当竞争对手免费提供产品时，我该如何赢得订单？”——如果你也面临类似困境，本课程将为你提供解决方案。 曾有超过 15 年的销售培训和辅导经验，我发现我的客户几乎总是寻求“如何提高销量，同时保持甚至提高价格？”。我本人也曾经历过产品价格是竞争对手两倍的困境，通过大量阅读、参加销售培训和向导师请教，我找到了克服价格障碍的方法，并最终以此发展了自己的事业。 价格异议的本质是：买家认为你的产品或服务不值这个价。本课程将教你如何让买家相信并认可你的价值。我将分享一套简单明了的“三步矩阵”方法，结合前期准备和练习，帮助你在每一次销售谈判中，都能够争取到更高的价格。 **报名即可开始学习！** **课程大纲：** 无
The most common and frustrating problem that I work on when coaching my sales students is some version of: "Steve, I struggle closing deals because our prices are too high." Or, "We aren't competitive, and my market is very price sensitive." Or, "How can I win work when my competition gives away their product?"Are you in the same boat? Do you feel like no matter what you do or say, the prospect eventually will NOT work with you because you charge more than your competition???Well, welcome to this course!!!I have never been hired by a business owner or company to help them with their sales efforts if they were the lowest price in their market. NEVER! They (theoretically) do not need help selling. They just match prices all day long and steal business away from hard-working salespeople who are wanting a fair price for their better products and services.For over 15 years of training and coaching my customers, they all ask me to help them solve the same thing, "Steve, how can I sell more AND maintain, or even raise, my prices???"The good news is that I was in the same boat when I started selling. My product was double the price of my competitors and triple the price of them doing it themselves. UGH! I had to figure something out. I read every book I could find, enrolled in sales training courses, and even had one-on-one interviews and coaching from sales mentors.The result? I got so good at sales, I decided to switch careers and pay it forward to my fellow struggling sales professionals.The reason you get a price objection is pretty simple in its essence. The buyer doesn't think your products or services are "worth" it. By the way, I know that they are.you don't need to convince me, you need to convince them!I've designed a very simple and straightforward approach to combat this problem. My 3-step matrix, mixed with a little bit of prep-work and practice, will have you negotiating higher and higher prices with every new opportunity in front of you.Get Started Today!
