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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b2b-business-development/
课程评论：没有评论
课程名称：商业发展基础 概述：本课程旨在为学生和早期职业人士提供启动商业发展职业所需的基本知识。课程探讨了现代组织中商业发展角色的“什么、如何和为什么”。首先，课程回答了公司为什么需要增长的基本问题，研究了初创企业和大型企业增长背后的原因。第二部分关注“什么”方面，详细描述了商业开发人员在组织中所做的工作，并定义了他们的职责领域。第三部分讨论了商业开发人员如何通过有机或无机方式推动业务增长。 课程强调了市场营销、销售和商业发展的不同角色，清晰解释了这些职能如何有所区别以及如何协同工作以为商业客户提供更大的价值。重点介绍了关键的增长战略，包括市场渗透、市场开发、产品开发和多元化战略等有机增长方法。此外，还讨论了无机工具和技术，包括并购、合资企业和合作伙伴关系。 最后，课程概述了企业常用的五种主要收入模型，并以商业模型和案例研究的介绍结束，为后续课程做铺垫。
This course aims to equip students and early-career professionals with the essential knowledge needed to start a career in business development. It explores the what, how, and why of the business development role in today's organizations. The course begins by addressing the fundamental question of why businesses need to grow, examining the reasons behind the growth of both startups and large corporations.The second section focuses on the "what" aspect of the role, detailing what business developers do within their organizations and defining their areas of responsibility. The third part discusses "how" business developers contribute to business growth, whether through organic or inorganic means.The course emphasizes the distinct roles of marketing, sales, and business development, providing a clear explanation of how these functions differ and how they work together to deliver greater value to business customers.Key growth strategies are articulated, including organic growth methods such as market penetration, market development, product development, and diversification strategies. Additionally, inorganic tools and techniques are discussed, including mergers and acquisitions, joint ventures, and partnerships.Finally, the course outlines the five main revenue models used in businesses and concludes with an introduction to business models and case studies that will be explored in the subsequent course.
