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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b03-new-product-boom-or-bust-plain-simple/
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课程名称：成功产品发布的市场营销战略精通 课程概述：正在为新产品建立商业计划吗？确保市场营销坚实可靠！本课程为您提供必要的市场营销知识和实用工具，帮助您做出明智的选择。通过真实案例学习，制定一项能够推动成功的计划。聪明地开始，聪明地发布！ 本课程（#3：构建您的战略）包括以下主题： - 价值、SWOT分析、使命与愿景 - 什么是市场营销？ - 市场营销的4P - 价值学科 - 生命周期价值 - 医疗保健生命周期价值示例 - SWOT分析 - 将使命、愿景与战略相连接 - 选择正确的战略 - 投票技术 - 共识技术 - 亲和图 - 属性蜘蛛图 - 实施简易性网格 - 市场吸引力网格 - BCG网格 - 创新/价值网格 理想学生群体：如果您是以下之一，本课程将对您帮助颇多： - 希望扩展技能并在技术开发之外做出贡献的初级或中级工程师。 - 希望提升市场营销战略技能并与工程师有效合作的产品经理。 - 寻求全面框架以设计和发布创新产品的企业家。 教学风格：我的教学风格非常务实。我假设您对该主题一无所知，并从基础知识开始逐步深入。有些概念可能具有挑战性，因此我尽可能多地插入例子，包括非医疗和医疗的实际案例，以确保您对主题的充分理解。 教师资质：我在医疗成像产品和服务的设计与发布方面拥有35年的经验。我的职业生涯从领导工程团队开始，后来担任市场营销副总裁，最终成为一所医疗信息技术公司的总裁。同时，我还在多所大学的MBA项目中教授了15年。
Building a business plan for a new product? Make sure the marketing is rock-solid! This course empowers you with essential marketing knowledge and practical tools to make smart choices. Learn from real-world examples and craft a plan that drives success. Start smart, launch smart!This Course (#3: Build Your Strategy) includes the following topics:Value, SWOT, Mission & VisionWhat is Marketing?The 4Ps of MarketingThe Value DisciplinesLifetime ValueHealthcare Examples of Lifetime ValueThe SWOTConnecting Mission, Vision, & StrategyChoosing the right StrategyVoting TechniqueConsensus TechniqueAffinity DiagramAttribute Spider MapsEase of Implementation GridMarket Attractiveness GridBCG GridThe Innovation/Value GridWHO IS THE IDEAL STUDENT FOR THIS COURSE?You will learn a lot from this course if you are:An Early-career or mid-career engineer, looking to expand their skillset and contribute beyond technical development.A Product Manager, looking to hone their marketing strategy skills and collaborate effectively with engineers.an Entrepreneur, seeking a comprehensive framework for designing and launching innovative products.WHAT IS YOUR TEACHING STYLE?My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
