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所在平台: Udemy |
课程主页: https://www.udemy.com/course/b01-fundamentals-of-strategy-plain-simple/
课程评论：没有评论
**课程总结：解锁市场：市场规模与预测之谜** **课程重要性** 本课程旨在帮助学员停止猜测，转而进行战略规划，掌握数据驱动的市场规模和预测方法，从而自信地制定强有力的商业计划。 **课程内容** 学员将学习到以下关键内容： - **可靠的数据来源**：发现隐藏的数据和行业信息。 - **强大的工具与技术**：有效处理数据并掌握专业预测技巧。 - **专家见解与经验教训**：避免常见陷阱，借鉴真实案例。 本课程涵盖的主题包括： - 市场规模 - 从免费报告中获取市场数据 - 从年报中提取市场数据 - 一手数据 - 数据整理工具（含Excel工具） - 市场细分 - 市场预测模型 - 渡过鸿沟 - 嗨峰周期 - 使用趋势线 - ATAR模型（含Excel工具） - Bass模型（含Excel工具） - CRM工具在预测中的应用 - 专业预测工具 - 经验教训分享 **适合学员** 理想的学员包括： - 有志企业家：希望评估商业创意的可行性并预测市场增长，以便成功推出和未来规划。 - 产品经理和开发人员：旨在开发能满足真实客户需求的产品，并在竞争市场中脱颖而出，理解市场的规模和潜力。 - 营销与广告专业人士：希望有效分配资源并基于准确的市场规模和增长预测来制定活动目标。 - 企业主和顾问：希望深入了解市场潜力，以便做出明智的战略决策并获得资金支持。 **教学风格** 我的教学风格非常实用，从基础知识入手，逐步构建知识体系。尽管部分概念可能较具挑战性，但我将尽量通过丰富的案例（包括非医疗和医疗领域）来确保学员能够全面理解。 **教师资历** 我在医疗成像产品与服务的设计和推出领域拥有35年的经验，职业生涯经历了从工程团队领导到市场副总裁，再到医疗信息科技公司的总裁。同时，我还在多个大学的MBA项目中教授了15年。
WHY IS THIS COURSE IMPORTANT?Stop guessing, start strategizing! Master data-driven market sizing & forecasting. Build a powerful business plan with confidence.This course will equip you with:Reliable data sources: Uncover hidden gems & industry intel.Powerful tools & techniques: Tame the data jungle & forecast like a pro.Expert insights & lessons learned: Avoid pitfalls & leverage real-world experience.This Course includes the following topics:Market SizingFinding Market Data from Free ReportsFinding Market Data from Annual ReportsPrimary DataKeep Everything Straight (includes excel tool)Market SegmentationMarket Forecasting ModelsCrossing the ChasmThe HypecycleUsing TrendlinesATAR model (includes Excel tool)Bass Model (includes Excel tool)Using CRM tools for ForecastingProfessional Forecasting ToolsLessons LearnedWHO IS THE IDEAL STUDENT FOR THIS COURSE?Entrepreneurs and aspiring entrepreneurs: Seeking to assess the viability of their business ideas and forecast market growth for successful launch and future planning.Product managers and developers: Aiming to develop products that meet real customer needs and stand out in a competitive market by understanding its size and potential.Marketing and advertising professionals: Seeking to allocate resources effectively and target campaigns based on accurate market size and growth projections.Business owners and consultants: Wanting to gain a deeper understanding of their market potential to make informed strategic decisions and secure funding.WHAT IS YOUR TEACHING STYLE?My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
