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所在平台: Udemy |
课程主页: https://www.udemy.com/course/avathy_method/
课程评论：没有评论
课程名称：通过解码理想买方角色快速提升销售！ 概述：如果你想创业、增加销售、推广新产品或提升品牌知名度，请首先问自己一个问题：你知道你的客户是谁吗？为了让你的产品或服务在客户心中产生共鸣并留下深刻印象，你需要了解你的目标客户。该课程将帮助你解码买方角色的DNA，包括构建买方角色（即：化身）、定义他们的痛点和挑战、理解他们的价值观和目标、绘制他们在购买过程中的反对意见和决策角色、了解他们更易于接受产品的场景、选择最适合的沟通渠道，以及促进销售所需的价值交换。 人类喜欢故事，而最佳的销售页面或销售策略往往基于能够吸引人的故事。然而，如果你无法知道与你对话的是谁，这些故事就无法引起共鸣。你是否面临销售困境？是否在转化新客户或接触到正确受众方面感到困难？或许你觉得你的产品适合大多数市场，但事实是，它只适合许多人。你需要在定位目标客户之前，先了解他们是谁以及如何与他们的产品或服务互动。 或许你的愿景不够吸引人，或许价格是个问题，或者登录页面的标题文本、封面设计、广告设计等都存在问题，但事实上，了解客户是谁、他们喜欢什么、需要什么，及其痛点才是关键。你需要解码买方角色的DNA。只有这样，你才能改善信息传递、选择推广渠道、塑造产品或服务的承诺，进而与客户建立连接，最终实现销售。 针对所有人进行营销只会导致低参与度和转化率的下降，从而造成资金和时间的浪费。让我们一起开始构建和识别你的买方角色，使你的产品或服务的销售达到一个新高度吧！是时候花更少的钱和时间，实现更多的销售了！期待在课程中见到你！—— Germán Coppola
If you are looking to start your business, increase sales, promote a new product, or improve your overall brand awareness, before you do any of that, consider asking yourself this question: DO YOU KNOW WHO YOU ARE SELLING TO? In order for your product or service to resonate and stick in the mind of your customer, you need to know who you are selling to. Decoding your buyers' persona DNA is a comprehensive, hands-on online course where you will be able to:- Build your buyer persona (AKA: AVATAR) - Define their pain points and challenges - Understand their values and goals - Map out their objections and decision-making role in the buying process- Where they are more susceptible to consume your product- The most appropriate channels to communicate with them- The value exchange needed to facilitate a saleHumans love stories and the best sales pages or sales strategies are based on a story that captivates you. Stories should resonate with your audience, but how can that happen if you are not able to know who you are having the conversation with?Are you struggling with sales? Are you struggling with converting new clients or reaching the right audience? I am sure you think your product is a great fit for most of the market, but the reality is that it is not, It is a great fit to many, but you need to understand who they are and where they will engage with your product or service before you even decide to target them. Maybe your vision is not attractive, your price point is the problem, the text on the header, the cover page of your landing page, the design of the ad, you can blame it on any of these or other factors. But the fact is that none of that matters. To sell you need to know. Know who your clients are, know what they like, what they need, their pain points, you need to understand what makes them tick, what makes them become raving fans.You need to decode your buyer persona's DNA.Only when you do that you will understand how to improve your message, where to promote, what the promise of your product or service is, you will connect, and when you connect you sell.You can not pretend to target everyone and talk to everyone in case someone buys, that strategy will leave you with low engagement and poor conversion rates, loss of money, and time.So let's get started building and identifying your buyer persona together and make your product or service reach a whole new level of sales!It's time to spend less money and time, and sell more! See you inside! Germán Coppola
