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所在平台: Udemy |
课程主页: https://www.udemy.com/course/automate-digital-marketing-with-generative-ai-chatgpt/
课程评论：没有评论
课程名称：使用生成性人工智能自动化数字营销与社交媒体 课程概述： 本课程旨在通过生成性人工智能和ChatGPT，帮助学员全面掌握数字营销的核心技能。课程结合传统营销手段与最前沿的AI技术，提供系统的工具和策略，以便在数字营销领域中脱颖而出。 课程内容： 第一部分：生成性人工智能基础下的数字营销 - 讲座1：数字营销与生成性AI简介，开启一段变革性旅程。 - 讲座2：课程大纲、基本规则及AI社区互动，帮助学员熟悉课程设置与互动规范。 第二部分：数字营销中的ChatGPT使用指南 - 讲座3：关于ChatGPT在数字营销中的简要介绍。 - 讲座4-5：探索免费与付费版本ChatGPT在数字营销中的功能。 - 讲座6：比较BARD与ChatGPT在数字营销任务中的效用。 - 讲座7：利用Bard扩展提高数字营销效果的新方法。 第三部分：AI驱动的文本到图像工具 - 讲座8：Midjourney在AI营销中的应用检查点。 - 讲座9-13：全面解读Leonardo AI、CANVA AI、Generative Fill Adobe、Fooocus，以及如何利用ChatGPT生成创意图像提示进行营销活动。 第四部分：AI驱动的文本到视频工具 - 讲座14：掌握Runway GEN-2工具用于视频营销。 - 讲座15：学习使用AI工具进行高级视频编辑。 第五部分：AI驱动的SEO大师班 - 讲座16-36：深入探讨AI驱动的SEO，从基础到高级策略，包括搜索生成体验、REAL分析、关键词分析、内容生成及反向链接，重点利用ChatGPT进行SEO优化。 第六部分：AI驱动的电子邮件营销策略 - 讲座37-38：使用AI和ChatGPT设计引人注目的电子邮件营销活动，包括文本、图像生成以及HTML生成用于产品更新。 第七部分：AI增强的社交媒体营销 - 讲座39-41：制定并执行AI驱动的社交媒体活动，从AI生成的日历计划到高效制作短视频。 第八部分：数字营销的提示工程大师班 - 讲座42：深入探讨AI提示工程，优化用于营销需求的图像提示。 第九部分：前沿额外内容 - 讲座43-44：介绍AI二维码和旧版GEN-1在数字营销应用中的怀旧指南。 无论您是经验丰富的数字营销专家，还是渴望在AI增强的数字环境中拓展的初学者，本课程提供了详细的逐步指南，帮助您最大化利用ChatGPT等AI工具在数字营销活动中的潜力。
Mastering Digital Marketing with Generative AI and ChatGPTEmbark on an extensive, skill-building voyage in the realm of digital marketing, enriched by the power of Generative AI and ChatGPT. This meticulously designed course will equip you with the tools and strategies to dominate the digital marketing landscape, offering a harmonious blend of traditional methods and cutting-edge AI technologies.Section 1: The Foundations of Digital Marketing with AILecture 1: Introduction to Digital Marketing with Generative AI: An overview that sets the course for a transformative AI-driven digital marketing journey.Lecture 2: Syllabus, Ground Rules, and AI Community Engagement: Get acquainted with the course outline, expectations, and how to interact within our AI-focused community.Section 2: ChatGPT Walkthrough for Digital MarketersLecture 3: Quick Note on ChatGPT in Digital Marketing: Brief essential insights before diving deep into ChatGPT.Lecture 4-5: ChatGPT Guide for Digital Marketing: Explore the capabilities of both free and paid versions of ChatGPT tailored for digital marketing.Lecture 6: BARD vs ChatGPT in Digital Marketing: A comparative study focused on utility for digital marketing tasks.Lecture 7: Bard Extensions for Enhanced Digital Marketing: Uncover new ways to augment Bard's utility in digital marketing.Section 3: AI-Driven Text-to-Image Tools for MarketingLecture 8: Midjourney Guide in AI Marketing: A checkpoint to evaluate your AI-driven marketing skills.Lectures 9-13: Comprehensive guides on Leonardo AI, CANVA AI, Generative Fill Adobe, Fooocus, and leveraging ChatGPT for creative image prompts in marketing campaigns.Section 4: AI-Powered Text-to-Video Tools in Digital MarketingLecture 14: Runway GEN-2 for Video Marketing: Master the Runway GEN-2 tool for AI-enhanced video content.Lecture 15: AI Video Editing for Marketing: Learn advanced video editing techniques using AI tools.Section 5: AI-Powered SEO MasterclassLecture 16-36: An exhaustive deep dive into AI-powered SEO, covering the basics to advanced strategies like search generative experiences, REAL analytics, keyword analysis, content generation, and backlinking, with a focus on leveraging ChatGPT for SEO optimization.Section 6: AI-Driven Email Marketing StrategiesLecture 37-38: Employ AI and ChatGPT to craft compelling email marketing campaigns, including text and image generation as well as HTML generation for product updates.Section 7: AI-Enhanced Social Media MarketingLecture 39-41: Strategize and execute AI-powered social media campaigns, from planning with an AI-generated calendar to creating short videos efficiently.Section 8: Masterclass in Prompt Engineering for Digital MarketingLecture 42: Dive into the world of AI prompt engineering, focusing on optimizing image prompts for marketing needs.Section 9: Cutting-Edge ExtrasLecture 43-44: An extra section featuring AI QR Codes and a nostalgic guide to the older GEN-1 for digital marketing applications.Whether you're an experienced digital marketer or a newcomer eager to navigate the AI-enhanced digital landscape, this course offers a thoroughly detailed, step-by-step guide to maximize the potential of AI tools like ChatGPT in your digital marketing campaigns.
