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所在平台: Udemy |
课程主页: https://www.udemy.com/course/authors-how-to-sell-your-first-100-copies-of-your-book/
课程评论：没有评论
课程名称：销售您的前100本书 概述：您是一位作者，正在努力销售自己书籍的前几本副本吗？您是否希望拥有一份详细的内部指南，以展示成功所需的步骤？《销售您的前100本书》是我们在开始出版时希望拥有的课程。该课程涵盖了从建立邮件列表到尝试不同价格的所有基础知识。如果您按照课程中的说明操作，您应该能够顺利销售出前100本书，甚至更多。本课程由作者布莱恩·科亨开发，并由作者营销协会委托，该组织旨在推动作者营销实践。该课程是作者营销学院课程系列的一部分。 课程内容： - **介绍**：视频中将讨论您将在《销售您的前100本书》中学到的一切内容，包括为何我们认为您应该争取销售100本以及您在课程中需要准备的内容。 - **避免的误区**：了解在市场营销中应避免的捷径，包括过早花费太多在付费推广上和不道德行为。 - **评估您的书籍列表**：确定亚马逊上强大书籍列表的要素，包括书籍封面、评论、描述和销售排名。您还将学习关于定价和与同类书籍比较的更多信息。 - **您的前10条书评**：通过书评博主、Goodreads和StoryCartel等平台获取前10条书评的方法，以及确保潜在评论者选择您书籍的技巧。 - **优化您的网站**：学习使优秀作者网站脱颖而出的要素，包括清晰的信息、电子邮件订阅表单和易用性。视频中还包括受欢迎的WordPress模板Divi的信息。 - **您的前10名订阅者**：设置AWeber账户、创建注册表单并在您的网站上放置的分步指南。学习如何自定义表单并利用AWeber进行更改而无需修改代码。 - **优化您的书籍**：了解书籍中的行动号召，包括书评请求和链接您的邮件订阅页面。我们还将探讨使用登陆页或吸引页的重要性。 - **与其他作者建立网络**：了解可以在线或亲自访问以促进与其他作者建立联系的多个地方。获取放弃自我推广的技巧，选择与其他作者建立有益关系。 - **回馈社会**：学习如何通过回馈来提升您的网络，通过三个成功作者的故事来展示显著的销售成功，包括J. Thorn和Jason Gurley的故事。 - **价格脉动与广告**：了解独立出版中一些最佳广告平台，包括BookBub、Kindle Books and Tips以及eReader News Today。逐步指南教您如何在促销前调整价格。 - **KDP选择促销**：了解如何使用KDP选择功能降低书籍价格，如何进行Kindle倒计时促销或免费书籍促销来推动销售。 - **跳出框框思考**：学习如何利用播客、博客和社交媒体等其他营销方式来传播您书籍的信息。视频中包含关于选择适合您喜好的营销方式的技巧。 - **写下一本新书**：讨论开始写下一本书的重要性，这是您营销作者平台的最佳方法之一。 - **回顾**：该视频将对整个课程进行总结。 本课程将为您提供销售书籍的实用工具和策略，帮助您顺利迈出成功的第一步。
Are you an author struggling to sell the first copies of your book? Wouldn't you like to have a detailed, insider guide that can show you the steps you need to take for success? Selling Your First 100 Copies is the course we wish we had when we started publishing. It goes through all the basics from starting a mailing list to experimenting with different prices. If you follow the instructions in this course, you should be primed and ready to sell your first 100 copies, if not many more. This course was developed and prepared by author Bryan Cohen, as contracted by the Author Marketing Institute, an organization created to advance the practice of author marketing. The course is part of the Author Marketing Academy suite of courses. Introduction - In this video, we'll discuss everything you'll learn in Selling Your First 100 Copies, including why we think you should shoot for 100 sales and what you'll need for this course. What to Avoid - Learn what shortcuts to avoid in your marketing efforts, including spending too much on paid promotion too soon and engaging in unscrupulous behavior. How to Evaluate Your Book Listing - Determine what makes a strong book listing on Amazon, including book cover, reviews, description and sales rank. You'll also learn more about pricing your book and comparing your listing with other books in your genre. Your First 10 Reviews - This video provides several methods for gathering your first 10 book reviews, including book bloggers, Goodreads and StoryCartel. You'll also learn some tips for ensuring potential reviewers choose your title over other requests. How to Optimize Your Website - Learn what makes a good author website stand out, including a clear message, an email subscription form and ease of use. The video includes information on the fan-favorite WordPress template, Divi. Your First 10 Subscribers - A walkthrough of setting up your AWeber account for your first list, creating a sign up form and placing it on your website. Learn how to customize your form and use AWeber to make changes without altering the code. How to Optimize Your Book - Learn all about calls to action in your book, including requests for reviews and links to your list subscription page. We'll also go into the importance of using a landing or squeeze page. How to Network With Other Authors - Find out about multiple places you can visit online or in person that will facilitate your networking with other authors. Get tips on how to shun self-promotion, choosing instead to forge helpful relationships with other authors. How to Give Back - Learn how to take your networking to the next level with stories of how three authors gave back and had significant sales success in return. Includes stories about authors J. Thorn and Jason Gurley. Price Pulsing & Advertising - In this video, you'll learn about some of the best advertising platforms in indie publishing, including BookBub, Kindle Books and Tips, and eReader News Today. Get a step-by-step walkthrough on how to change your prices leading up to a sale. KDP Select Promotions - Find out more on how to use KDP Select features to drop your book prices. Learn how to run a Kindle Countdown Deal or a Free Book Promotion to push your sales. Thinking Outside the Box - Learn how to use other marketing methods like podcasts, blogs and social media to spread the word about your book. The video includes tips on choosing the right marketing method based on what you enjoy doing. Writing the Next Book - In this video, we'll discuss the importance of starting to write the next book as one of your best methods for marketing your author platform. Recap - This video recaps the entire course from beginning to end.
