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所在平台: Udemy |
课程主页: https://www.udemy.com/course/authentic-content-creation-for-coaches-and-consultants/
课程评论：没有评论
课程名称：教练与顾问的真实内容创作 课程概述：根据《快速公司》的一篇文章，“精心制作的内容可以为你带来数月甚至数年的效益。”这种“效益”可能是市场曝光、潜在客户生成和客户吸引，也可能是来自你所出售的内容（如在线课程）的重复收入。作为独立的教练或顾问，创造和分享内容是一个极好的方式，可以： - 确立自己在领域中的专业地位 - 发展知、喜欢和信任的因素，这在虚拟世界至关重要 - 展示你的专业知识 - 展示你的经验 - 分享你的观点 - 确立独特的品牌定位 - 生成忠实追随者 - 建立电子邮件列表 - 吸引客户 - 免费进行自我营销 - 创建额外的收入来源 - 逐步从一对一的客户工作中抽身，同时仍能从业务中赚钱 我叫Debbie LaChusa，自2004年以来一直在网上创建内容。我利用内容创作进行市场推广，并自2013年以来从我的在线内容中获得重复收入。实际上，2017年我从教练和咨询行业退休，专注于创造收入的内容，形式包括书籍和在线课程。 在此课程中，我将分享： 1. 作为教练或顾问，为什么应该成为真实内容创造者 2. 什么是真实内容创作，它与一般内容创作的区别 3. 如何通过七个简单步骤成为真实内容创造者 我将解释创造真实内容的重要性，以及真实内容与其他内容的不同。该课程不是关于制作一般内容或为公司付费创作内容，也不是要成为社交媒体影响者，因为这个领域的真实性常常缺乏。因此，如果你是希望分享专业知识和经验的教练或顾问；如果你热爱帮助他人；如果你不喜欢营销，并在寻找建立个人品牌和获取客户的方式；如果你希望为业务增加额外收入来源；并希望这种收入能够持续流入多年……那么该课程就是为你准备的！ 请务必观看免费预览视频。我期待在课堂上见到你，并教授你如何成为真实内容创造者，享受它所带来的所有好处！
According to an article in Fast Company, "Well-crafted content can pull its weight for you for months and years to come."That "weight" may be marketing exposure, lead generation, and client attraction, or it may be recurring revenue from content you sell, such as online courses.As an independent Coach or Consultant, creating and sharing content is a great way to:Establish yourself as an expert in your fieldDevelop the Know Like & Trust factor that's so important in the virtual worldDemonstrate your ExpertiseShowcase your ExperienceShare your Point-of-View Establish a unique brand positioningGenerate a loyal followingBuild an email listAttract clientsMarket yourself for freeCreate additional revenue streamsStep away from working with clients 1-1 and still earn money from your businessHi, my name is Debbie LaChusa and I've been creating content online since 2004.I've used content creation to market myself AND I've been earning recurring revenue from my online content since 2013.In fact, in 2017 I retired from my coaching and consulting business to focus solely on revenue generating content creation in the form of books and online courses.In this course I share:1. WHY, as a coach or consultant, you should become an Authentic Content Creator2. WHAT Authentic Content Creation is, and how it differs from generic content creation3. HOW you can become an Authentic Content Creator by following 7 simple stepsI explain the importance of creating AUTHENTIC content and how authentic content differs from other content.This course is NOT about pumping out generic content or being paid by a company to create content for them.It's also NOT about becoming a Social Media Influencer because let's face it, there's not a lot of Authenticity in that world.So, if you're a coach or consultant with expertise and experience to share…If you love helping others…If you don't love marketing and are looking for a way to build a name for yourself and get clients…If you're looking for a way to add additional revenue streams to your business…And if you want that revenue to continue to flow in for years to come…This course is for you!Be sure to watch the Free Preview Videos. I look forward to seeing you in class and teaching you how you can become an Authentic Content Creator and enjoy all the benefits it has to offer you!
