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所在平台: Udemy |
课程主页: https://www.udemy.com/course/aso-how-i-got-5m-downloads-in-6-months-from-app-store/
课程评论：没有评论
课程名称：初学者的移动应用营销 概述：移动应用营销在获得庞大的用户基础和最终实现应用营收方面非常重要。本课程内容包括： - **应用内营销**：低成本但高效的策略，学习如何在应用中构建病毒性，提高用户获取。 - **病毒性的工作原理**：最佳实践和应用更新如何转化为收入。 - **应用内图形横幅广告**：交叉推广策略。 - **推送通知**：了解推送通知的重要性及其最佳实践，相较于短消息（SMS）和电子邮件的优势。 - **应用商店优化（ASO）基础**：了解ASO的基本组成部分与重要性，包括关键词研究流程以及如何利用长尾关键词。 - **实用案例研究**：学习如何在应用和游戏中实施ASO，包括应用标题、关键词、描述、本地化与评论评级等要素。 - **电子邮件营销**：提高应用互动率的策略，如何设计移动友好的电子邮件内容。 - **付费营销**：了解在开始付费营销前需考虑的要点，包括获取高流量网站的正面评价。 - **社交网络营销**：主要关注Facebook和Twitter等平台的应用营销，包括广告分析和目标用户群的定义，以及YouTube的营销策略。 通过本课程，学员将全面掌握移动应用营销的基础知识和实用技能，从而有效提升应用的下载量和用户参与度。
Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.This course organized asIn-App Marketing (Low cost but very effective) Build virality into your appHow virality in the mobile app works?Best practices of viralityMore AppsUpdate = $$In-App graphical banner Ad (cross-promotional)Push Notification (Army for better app marketing)Why you should care about push notification?What is a push notification?Push notification best practices Analysis of a push message Advantage of push notification over SMSSMS vs. Email vs. Push NotificationASO BasicsBase components of ASOImportance of ASO Why we should learn ASOASO PrinciplesASO Keyword Research ProcessThe whole ASO Keyword research process in 10 stepsUtilize long-tail keywordA practical example of ASO tools for Keyword Research like Appannie, SensorTower Practical case study ASO in Apps & GamesPractical ASO Implementation along with cool tricks inApp TitleKeyword FieldApp Description App Short Description App IconApp Screen ShotsApp LocalizationApp Preview VideoReview & RatingDifference factor regarding ASO in Market PlacesGoogle Play Store vs. Apple App StoreEmail marketing (For better app engagement) Why did email marketing need to get more downloads?Add an email subscription form to your appCreate mobile-friendly email content Video content in email performs far better result Paid MarketingBefore paid marketing, ensure these pointsGet positive reviews from high traffic websites Know the type of ads for mobile appsKnow marketing terms for mobile advertisersKnow which advertiser suits best for your app/game Social Network MarketingWhy Facebook for mobile app marketingFacebook ads statistics Focus on business goal + reflect Facebook Ad analysis for mobile targeted user base Analysis of install ads: perfect choice for mobile appsFacebook contest: Effective marketing approach for mobile apps Why Twitter for mobile marketing YouTube marketing
