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所在平台: Udemy |
课程主页: https://www.udemy.com/course/artist-management-for-the-music-business/
课程评论：没有评论
Coursera 音乐商业艺术管理人课程概述： 本课程旨在为学员深入剖析音乐行业内艺术管理人日常需要处理的关键问题。课程内容涵盖： * **行业决策者识别：** 了解音乐产业中的主要决策者。 * **合同谈判要点：** 学习艺术家管理合同中的关键谈判要素。 * **商业经理的作用：** 理解商业经理如何支持艺术家的职业发展。 * **管理人收入模式：** 探讨艺术管理人的收入来源和方式。 * **唱片合约谈判：** 学习唱片公司合约中的谈判要点。 * **吸引演出经纪公司：** 如何有效地吸引艺术家演出经纪公司。 * **企业赞助合作：** 了解企业赞助商在选择合作艺术家时关注的因素。 * **360度唱片合约：** 探讨 360 度唱片合约的可协商内容。 * **演出要求（Rider）基础：** 理解艺术家演出要求中的基本内容。 * **艺术家品牌定义：** 学习如何定义和塑造艺术家的品牌。 * **演出合同谈判：** 学习在现场演出合同谈判中需要关注的问题。 * **律师的贡献：** 了解律师在艺术家团队中的作用。 课程结合了经验丰富的音乐行业专业人士和拥有多年音乐商业教学经验的学者，他们曾在获得美国音乐院校协会（The National Association of Schools of Music）认证的音乐商业研究生和本科课程中教授过相关内容。课程的目标和学习成果均符合南方院校协会（Southern Association of Colleges and Schools）的指导方针。
What Will You Learn in the Artist Management OnLine Course?In this course you will learn how a successful manager answers and then deals with these issues every day:Who are the decision makers in the music industry?What are the key points to negotiate in an artist management contract?How will a business manager support an artist's career?How does a manager earn their money?What are the negotiating points in a record label contract?How do I interest a booking agent in my artist?What do corporate sponsors look for when partnering with an artist?What is negotiable in a 360° record label deal?What are the fundamental issues in an artist rider?What elements define an artist's brand?What issues should I look for when negotiating a live performance contract?How will an attorney contribute to an artist's team?Comprehensive Learning ExperienceThe elements of this Artist Management course are authored and presented by experienced professionals in the music industry that also have years of academic experience at the graduate and undergraduate level, teaching the music business.Tested and TrustedThis original class material has been taught in graduate and undergraduate music business degree programs accredited by The National Association of Schools of Music. The course objectives and learning outcomes for this course were designed to comply with the Southern Association of Colleges and Schools guidelines.
