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所在平台: Udemy |
课程主页: https://www.udemy.com/course/artificial-intelligence-powered-digital-marketing/
课程评论：没有评论
课程名称：人工智能驱动的数字营销 课程概述：人工智能（AI）是当今世界的热门技术，对数字营销产生了深远的影响。在本课程中，您将学习人工智能如何影响营销，以及可以应用于营销的不同AI模块和工具，这些工具将使营销人员的工作更加轻松。您将了解机器学习（ML）、深度学习（DL）、自然语言处理（NLP）在数字营销中的应用，同时还会学习一些无代码的AI、ML和NLP工具。 课程重点包括以下内容： 1. **AI在营销中的应用**： - 推荐系统 - 用户流失预测 - 情感分析 2. **基于机器学习的营销工具**： - 聊天机器人及其优势 - 设计聊天机器人的无代码工具 - 创建内容的无代码AI工具 - 制作广告文案的无代码AI工具 - 基于AI的广告监控工具 - 聊天机器人摘要工具 - 推荐系统在营销中的应用 3. **实际案例分析**： - 推荐系统的实际应用示例 - 用户流失预测的现实案例及其应用 - 用户流失预测如何帮助营销人员 - 如何利用客户问题为企业主和营销人员提供洞察 - 情感分析如何帮助营销人员，以及文本分析如何协助理解客户反馈（大数据处理） 4. **无代码应用**： - 营销人员如何在不学习编程（如Python、R语言）的情况下应用人工智能。 通过本课程，您将能够掌握在数字营销中应用人工智能的实用知识和工具，提升您的营销策略效果。
Ai is the trending technology in the world, Ai has a huge impact in digital marketing. In this course you will learn about how Ai is impacting marketing what are the different modules in AI that can be applied in marketing and tools that can be used to make marketers life easier. Machine learning (ML), Deep Learning (DL), Natural Language Processing (NLP) its applications in digital marketing and also you will learn about no code AI, ML, NLP tools. Types of AI applications like1) Recommendations systems2) Churn prediction3) Sentiment analysis this 3 Ai based applications in marketingAlso you are going to learn about some machine learning based marketing tools Advantages of chatbotsno code tools to design chatbots no code AI tools to create content no code Ai tools to create a AD copy'sAI based ad monitoring toolsChatbot summary tools recommendation systems applications in marketing some real time examples about recommendations systems and its applications Real world examples of churn prediction and its applications How churn predictions helps marketers How churn prediction helping business owners and marketers to understand the customer problemsHow sentiment analysis helping marketers how text analysis helps marketers to understand the customer feedback ( Large data) what are the real world sentiment analysis tools for marketers how marketers can apply artificial intelligence without learning coding like python, R languages.
