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所在平台: Udemy |
课程主页: https://www.udemy.com/course/artificial-intelligence-machine-learning-digital-marketing/
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课程名称：人工智能、机器学习与信息技术对数字营销的影响 课程概述：本课程旨在教授人工智能（AI）和机器学习（ML）的基础知识，以及它们对数字营销的影响。学习者将了解数字营销的未来、相关职业及市场需求，并获得行业洞察和专业知识。 选择本课程的原因：本课程将帮助市场营销人员理解人工智能和机器学习的应用及其对未来的影响。内容涵盖多种数字营销平台以及机器学习对这些平台的影响，同时介绍可用的人工智能和机器学习工具，及其在商业中的实际应用和相关统计数据。本课程适合希望在数字营销领域发展的市场营销人员和学生。 是否需要参加本课程：本课程特别适合拥有3-5年数字营销经验的市场营销人员，或是寻求提高市场营销效率的创业者。如果您当前的营销工具和活动耗费大量时间，想要找到更高效的工具来提升工作生产力，则人工智能和机器学习工具可以帮助您实现所需结果。 课程内容及概述：课程内容包括易于理解的讲座，涵盖更新的人工智能、机器学习和数字营销趋势，以支持成功的营销活动。学习者将从人工智能和机器学习的基础知识开始，逐步深入了解它们对各个数字营销领域的影响，如内容营销、电子邮件营销、搜索引擎优化（SEO）等。课程内容适合非技术背景的学习者理解。 学习内容包括：SEO策略和技术、内容的重要性、结构化和有意义的内容如何影响网页的SEO，以及如何利用机器学习工具进行内容策划。此外，课程还将介绍用于衡量营销活动成功率的人工智能/机器学习工具，以及如何使用这些工具来解决问题和错误，并了解Google算法更新及其对SEO策略的影响。 课程学习成果：学习者将掌握AI和ML的基础知识，了解AI/ML工具对数字营销的影响，包括内容营销、数字广告、电子邮件营销和SEO等方面，以及创业时结合AI/ML的数字营销思路。课程内容涵盖多个主题，学习者将能够深入理解更多附加内容。 总体而言，本课程为希望提升数字营销能力的学习者提供了丰富的知识和实践技能。
LEARN THE BASICS OF AI/ML (ARTIFICIAL INTELLIGENCE/MACHINE LEARNING) IT'S IMPACT ON DIGITAL MARKETING. KNOW THE FUTURE OF DIGITAL MARKETING, JOBS, AND CAREERS IN DIGITAL MARKETING. COURSE WITH INDUSTRY INSIGHTS AND KNOWLEDGE. Why to Choose This Course?This course will explain you the need of a marketer to understand Artificial Intelligence and machine learning usage with impacts for the future. This course will cover you the idea of various digital marketing platforms and the impact of machine learning on those platforms. Various artificial intelligence and machine learning tools available to implement. How artificial intelligence has already been in business and the statistics. This course will be helpful for both the marketers and students who would like to pursue their career in digital marketing. Do I really need to take this course? You might be a marketer with 3-5 years of digital marketing experience and handling the marketing for your organization or you might be an entrepreneur who is looking into every aspect of marketing. But, your current marketing tools and campaigning are eating your lot of time and you are looking for an efficient tool to make your work productive. Then artificial intelligence/machine learning tools can help you to achieve the required results. This course consist of artificial intelligence with digital marketing tools and how the future is going to be for marketing. Content and OverviewI believe time is the most precious thing and when you are investing your time to learn this course then you should get the best. With easy to digest lectures on the updated Artificial Intelligence/Machine Learning and Digital Marketing Trends that required for a successful marketing campaign. You will start the course with the basics on Artificial Intelligence, Machine learning and its impact on Digital Marketing. You will learn the each individual aspect of digital marketing and artificial intelligence or machine learning impact on it. Such as AI and content marketing, AI and E-mail marketing, AI and SEO and so on. Even if you are non-technical, you can understand the content easily. What are the SEO strategies and techniques required for a website/Blog page to get high ranks in the top search engines. (Website development and SEO Requirement) as per the voice search. Everything you should know about a SEO strategy for a website required modification with respect to artificial intelligence tools. Content the "King of Digital Marketing", Get insights and AI importance for a content to be developed for a website. You will hear about the importance of structured and meaningful content with Keywords required for a better SEO of a webpage and how you can curate the content with the help of Machine learning tools. Most important and vital artificial intelligence/machine learning tools required to measure the success rate of marketing campaigning for a website and how to use them to fix the issues and errors. You will get an idea about the available free and pro tools online. Know the Google algorithmic update, Rankbrain for SEO from the starting which are highly significant for a successful SEO strategy using AI tools. Get an understanding of Artificial Intelligence (AI), Machine Learning (ML) and its impact on Digital marketing. I will lead you through easy to understand strategies to render the best ROI. What Will I Learn?Know the basics of AI. Know the basics of ML. AI/ML tools and it's impact on digital marketing. Know about Content marketing and AI/ML tools impact.Know about Digital Advertising and AI/ML tools impact. Know about e-mail marketing and AI/ML tools impact. SEO and Artificial intelligence. The complete AI/ML tools impact on Digital Marketing. Strat-up ideas on AI/ML with Digital Marketing. These are some of the topics that I have mentioned here, But after going through the session you will understand many more additional topics.
