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所在平台: Udemy |
课程主页: https://www.udemy.com/course/artificial-intelligence-digital-marketing/
课程评论：没有评论
课程名称：数字营销中的人工智能 课程概述： 在商业中，精明意味着预见未来，并为即将到来的变化做好准备。这种能力使企业能够在不断变化的环境中保持韧性并蓬勃发展。数字营销也不例外。本课程将探讨如何利用人工智能（AI）和机器学习的潜力，彻底改变互联网营销的面貌。AI的崛起可能会使许多传统策略变得过时，只有提前为这些变化做准备，才能确保您的网站在搜索引擎结果页（SERPs）中保持竞争力，广告活动保持盈利，服务始终保持相关性。 通过本课程，您将了解到一些重要的概念，包括： - 人工智能与机器学习的区别 - 在谷歌成为“AI优先”公司后如何进行SEO - 聊天机器人 - 程序化广告 - 大数据 - RankBrain（谷歌的算法系统） - 数字助手 - 数据科学与SQL - 潜在语义索引 - 互联网营销的未来 无论是SEO、广告展示还是内容创造，AI正在显著影响营销领域。本课程将帮助您理解这些变化，并为未来做好准备。完成课程后，您将具备比99.9%的其他营销人员更强的市场竞争力。通过这门课程，您将拥有一面水晶球，能提前洞察互联网营销的未来，确保在变化到来时能够从容应对。
Being smart in business means knowing what's just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different.In fact, in his book The Personal MBA, author Josh Kaufman discusses the value of counterfactual simulation. This means imagining future possibilities and then preparing for them.Let's say that you have a big business that is doing well in a specific niche. Maybe you have a company that sells a whey protein shake. The mistake that some big businesses make is to assume that they're too big to fail and to coast along as they are.But what would happen if another company came along and released a better protein shake for a fraction of the price? What if a new source of protein were to be discovered? What if a study revealed that whey protein was bad for us? Any of these things could happen, and could completely shake up even the most established business.The smart company though, will already have considered these eventualities and prepared for them. THIS is counterfactual simulation: it's thinking about what's just around the corner and then preparing for those possibilities.As digital marketers, that means thinking about things that could impact on the face of marketing. And one of the things that could have the biggest impact of all? Artificial intelligence.AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the SERPs, that your advertising campaigns remain profitable, and that your services remain relevant.And a lot of this stuff isn't just speculation: it's happening right now. AI is already making huge waves even though you might not realize it yet.It's affecting the way that SEO works, the tools and software we use, and the way that ads are displayed. AI is able to think faster and smarter than any human, and that's especially true when it comes to internet marketing which is a data driven pursuit. An AI marketer can create endless amounts of content in a second - doing the work of hundreds of humans. All of that content will be perfect catered toward the target demographic. AI will run Google. It will manage entire business models. It will run AdWords. And it will run new tools we haven't even dreamed up yet. The digital marketing singularity is just around the corner. This course will help you to prepare, and explain a number of concepts:AI vs Machine LearningHow to conduct SEO now that Google is an "AI first" companyChatbotsProgrammatic advertisingBig dataRankBrainDigital assistantsData scienceSQLLatent Semantic IndexingThe future of internet marketingIn this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come. By the end, you'll be better prepared and in a better position than 99.9% of other marketers.
