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所在平台: Udemy |
课程主页: https://www.udemy.com/course/art-luxury-selling/
课程评论：没有评论
**课程名称：** 奢侈品销售 **课程概述：** 本课程旨在帮助您成为一名卓越的奢侈品销售专家。通过案例分析和实战经验，您将深入了解奢侈品行业的独特之处，以及如何在竞争激烈的市场中取得成功。课程强调“价值基准销售”的重要性，教会您如何建立一套完善的销售流程，提供超出客户期望的卓越服务，从而在众多竞争者中脱颖而出。 giảng者拥有超过15年在全球40多个国家的高端销售经验，并曾担任The Luxury Network的全球CEO。您将学习如何用奢侈品的语言与客户沟通，理解客户的视角，并将团队的个人行为与品牌整体成功紧密联系起来。 **核心要点：** * **奢侈品行业的制胜之道：** 深入理解消费者对独特体验的追求，以及它如何驱动奢侈品行业的繁荣。 * **价值基准销售：** 学习如何通过提供附加价值和卓越服务来吸引奢侈品客户。 * **超越期望的服务：** 掌握提供超出客户期望的服务的方法，以区分您的品牌。 * **奢侈品销售人员的关键特质：** 培养乐于助人的态度，并学会深入了解客户需求。 * **品牌语言与客户视角：** 学习如何与品牌保持一致，站在客户的角度思考，并将团队的努力与品牌成功挂钩。
The exceptional pleasure and desire for uniqueness have created a world where the luxury sector is on the throne of industries. With over 15-year experience in high-end sales business in more than 40 countries and as the Global CEO of The Luxury Network, Fares was able to recognize the remarkable steps behind flourishing sales he also has successfully developed a vast amount of marketing strategies for global luxury brands to help boost their sales.One of the most important things you should know is that ‘value-based selling' is the best way to approach luxury customers. Establishing a valuable process of selling requires implementing a series of actions to enable you to achieve the highest standards of excellent service.Keep in mind that the services you offer can add extra value to the product and to your brand. "Excellent services that exceed customers' expectations can distinguish you from your competitors."The most important trait in a luxury sales associate is an interest in helping others. The Luxury Retail is geared towards making customers' lives more extravagant through one product or another. You should always be interested in figuring out what a customer wants and how to get it to them.The content I will share with you in this masterclass is about helping you as a luxury sales expert, to speak the same luxurious language of your brand, see from the same perspective of your customer and connect your team's individual actions to the success of your brand at large.
