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所在平台: Udemy |
课程主页: https://www.udemy.com/course/art-advisory-101/
课程评论：没有评论
**课程总结：艺术顾问101** **课程名称:** 艺术顾问101 **概述:** One Art Nation自豪地推出其在线艺术顾问101项目，旨在为艺术顾问行业设定行业标准。尽管过去20年艺术市场已变得更加透明，但某些领域仍然不够明朗，艺术顾问领域就是其中之一。目前缺乏最佳实践的行业标准，导致许多收藏家对聘请艺术顾问持谨慎态度。优秀的艺术顾问能够为客户提供巨大的价值，包括教育、节省时间和金钱、以及降低交易风险。 本课程为有志于成为艺术顾问的人士提供指导，帮助他们 navigate 艺术市场，建立成功的艺术顾问业务，并遵循最佳实践。课程包含五个预录制的模块，每个模块时长为30-45分钟，参与者可以根据自己的时间安排观看。课程由经验丰富的艺术顾问Annelien Bruins主讲。 课程的最后部分是一个测验，通过后将颁发结业证书，证书可以在简历或LinkedIn上展示，标志着专业发展和继续教育的证明。 **讲师:** Annelien Bruins是一位独立的首席营销官，曾在艺术、奢侈品和财富管理行业服务。她创办并运营了自己的艺术顾问公司，并在美国的Tang Art Advisory担任CEO。她拥有丰富的行业经验，曾接受多家媒体采访，并在多个教育机构和金融机构进行讲座。 该课程适合已在该领域工作的艺术顾问以及有志于进入该行业的新人，后者可以通过学习为自己的职业生涯打下坚实的基础。同时，较为成熟的艺术顾问也可期待即将推出的艺术顾问201课程，深入探讨行业最佳实践及业务考量等内容。
One Art Nation, the online international art community educating art collectors and professionals, is delighted to introduce its online Art Advisory 101 Program, created to set an industry-wide standard for the art advisory profession.The art market has become more transparent over the past 20 years but some areas remain opaque. The art advisory field is a good example. No industry-wide standard exists for best practice: not for individual art advisors nor art advisory firms. Oftentimes this opacity prevents collectors from hiring an art advisor. This is unfortunate because a good art advisor provides tremendous value to their clients: educating them on art, saving them time and money, and reducing their transactional risk.Aspiring art advisors, too, are left to their own devices when it comes to navigating the idiosyncrasies of the art market. No education exists on topics such as appropriate fee models or managing client relationships, including potential conflicts of interest. Until now...Program OverviewThe Art Advisory 101 Program consists of a series of informative and interactive online courses, which have been created to guide aspiring art advisors on how to navigate the art world, set up a successful art advisory business and follow best practice. The five pre-recorded modules, each 30-45 minutes in length, are available for participants to view below at their convenience. Annelien Bruins, an experienced art advisor and independent CMO to companies in the art, luxury and wealth management industries, leads the program. The course is capped off by a quiz, which, upon passing, entitles you to a Certificate of Completion to provide you:Recognition as an educated professional in your fieldAssurance to clients of your professionalismA competitive advantage when marketing your servicesA non-academic credential for your resume and/or LinkedIn profileEvidence of your professional development and continued educationIf you're an established art advisor and want information on best practice, legal and business considerations, how to successfully market your services and grow your firm as well as an in-depth overview on acquisitions and sales, Art Advisory 201 will be available to you shortly.InstructorAnnelien Bruins serves as an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries. She is a board member of the Foundation of the American Institute of Conservation.Prior to her current focus on marketing strategy, she founded and ran her own art advisory firm in London, founded Katapult Coaching for Artists, an online business that coached artists on marketing, and served as CEO at Tang Art Advisory in the US.Annelien has been interviewed by CNBC, Thomson Reuters, Barrons Asia, the Wall Street Journal and the Financial Times, among others. She has lectured at Christie's Education, Sotheby's Institute of Art, California College of the Arts and a number of financial institutions.Annelien has written three Ebooks: ‘Managing relationships in the art market', 'Art, the New Asset Class' and ‘How to become a successful artist in 7 steps'. She is currently writing a book on marketing for art experts. You can connect with Annelien on LinkedIn.
