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所在平台: Udemy |
课程主页: https://www.udemy.com/course/applying-the-art-and-science-of-sales-enablement/
课程评论：没有评论
Coursera 课程《应用销售赋能的艺术与科学》课程概述 本课程旨在帮助学员将销售赋能从成本中心转变为战略投资，从而提升销售效率和业绩。课程的核心观点是，销售赋能不应局限于培训、入职或解决遗留问题，而应被视为一个主动职能，能够切实帮助销售团队“卖得更多、卖得更高、卖得更快”。 课程指出，销售赋能缺乏统一的定义是其价值难以被高层领导理解的主要原因。为了解决这一问题，课程的讲师 Roderick Jefferson（拥有超过20年的销售赋能经验）将销售赋能定义为： “通过可扩展、可重复、可衡量的实践，分解销售和购买过程的复杂性，将其转化为实用的想法，从而缩短收入周期并提高生产力。” 本课程将涵盖以下关键内容： * **定义销售赋能及其对组织的价值：** 明确销售赋能的核心概念及其在企业中的战略意义。 * **阐述销售赋能对收入的影响：** 理解销售赋能如何直接推动收入增长。 * **明确高效销售赋能团队的角色和职责：** 学习如何构建一个高绩效的销售赋能团队。 * **制定销售赋能章程和成功蓝图：** 掌握如何为销售赋能团队创建明确的发展规划。 * **在销售组织中建立学习文化：** 学习如何在销售团队中培养持续学习的氛围。 * **领导远程销售赋能团队：** 掌握在虚拟环境中有效领导销售赋能工作的技巧。 通过本课程的学习，学员将能够清晰地理解销售赋能的价值，并掌握将其转变为企业核心竞争力的实用方法。
What if sales enablement stopped being perceived as a cost center? What if, instead of thinking of it as training, or onboarding, or the resting place for an organization's broken things, we thought of sales enablement as a strategic investment-a proactive function that actually enables sales to sell more, sell higher and sell faster?The biggest problem with Sales Enablement is that there is no one universal definition. If you were to ask 10 different people "What is Sales Enablement?" you would get 10 different answers, ranging from training to tech to messaging & positioning. None of these answers would be wrong - but none of them would show the whole picture. And when the answer to such an apparently simple question is so complicated, it becomes difficult to convey to senior leaders the value of Sales Enablement.Roderick Jefferson, CEO and top sales enablement consultant, is here to provide some much-needed clarity. After 20+ years in the Sales Enablement space, he has narrowed his definition down to this:Breaking the complexity of the buying & selling process into practical ideas through scalable, repeatable, and measurable practices that leads to decreased time to revenue and increased productivity.If it sounds simple, it isn't - but it can be done, and in this course, you'll discover exactly how to do it.In this course you will:Define Sales Enablement and its value to the organizationArticulate the impact Sales Enablement has on revenueUnderstand the roles and responsibilities of a high functioning Sales Enablement teamDevelop a Sales Enablement charter and craft a blueprint to success for your Sales Enablement teamBuild a culture of learning in your sales organization and learn to lead Sales Enablement in a virtual environment
