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所在平台: Udemy |
课程主页: https://www.udemy.com/course/applying-jobs-to-be-done-theory/
课程评论：没有评论
**Coursera课程总结：应用“用户雇用产品”理论** 本课程深入探讨如何创造真正有价值的产品，解释用户选择某产品而非另一产品的原因，以及某些产品如何实现颠覆式创新而另一些则停滞不前。核心观点在于“用户雇用产品来完成某项‘工作’”。 这是一门实用的指导课程，旨在帮助学习者应用“用户雇用产品”（Jobs-to-be-Done, JTBD）理论。无论您是大型企业中的设计师，还是初创企业的创业者，只要您负责产品研发的调研和促进，本课程都将为您提供宝贵信息。课程内容广泛适用于创造软件产品、服务或实体物品的专业人士。建议在学习前具备JTBD理论和访谈技巧的基础知识。 课程包含分步讲解，涵盖JTBD调研的基础知识，并进一步深入探讨如何将调研发现转化为驱动创新的关键洞察。
How can we create products that bring real value to users? Why do users choose one product over another? How do some products manage to disrupt and innovate while others stay stagnate? The answer lies in the ‘job' a user is hiring a product to do.This is a practical guide for individuals looking to apply the Jobs-to-be-Done Theory. It's suitable for anyone responsible for researching and facilitating product development. From designers in large established business to entrepreneurs starting out. The information is valuable for people creating software products, services or physical items. We recommended some knowledge of Jobs-a-be-Done Theory and interview techniques before starting.This course includes step-by-step lessons. It covers the fundamentals of Jobs-to-be-Done research and advanced detail on how to unlock your findings to drive innovation.
