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所在平台: Udemy |
课程主页: https://www.udemy.com/course/apple-search-ads-course/
课程评论：没有评论
**课程名称：** 完整的 Apple Search Ads 课程 **课程概述：** 本课程专为初次接触 Apple Search Ads 或希望夯实基础并学习实用技巧的学习者设计。尽管课程发布于 2019 年，许多核心概念仍适用，但内容已调整为较低价格。课程内容精炼，直击要点，旨在帮助您： * 了解为何应在 Apple Search Ads 上获取用户。 * 学习如何以更低成本获取更高质量的用户。 * 分步掌握 Apple Search Ads Basic 和 Advance 的设置方法。 * 理解 Apple Search Ads 中的术语。 * 学习如何设置广告系列、广告组，并创建和解读报告以优化广告。 * 掌握使用 Apple Search Ads 的技巧，包括高级策略。 **您还将学到：** * 精确匹配、广泛匹配和搜索匹配的含义。 * 点击率 (Tap-Through Rate) 和每次点击费用 (Cost Per Tap) 的概念。 * 关键词选择和用户获取中的“点击”重要性。 * Apple Search Ads 如何与人口统计学信息和相关性协同工作。 * Apple Search Ads 对 App 商店搜索优化 (ASO) 的影响。 * Apple 在设定每次转化费用 (CPA) 时的定价因素。 * 预算管理策略。 * 用户邀请方法。 * 如何一次性上传 1000 个关键词。 * 推荐的辅助插件。 * 用户获取中的市场定价机制。 **目标学员：** * Apple Search Ads 新手。 * 已有其他付费用户获取经验（如 Facebook、Google），并寻求更经济用户获取渠道的用户。 * 有经验但希望进一步优化 Apple Search Ads 的用户。 * 希望为自己的 Apple App Store 应用寻找新用户的用户。 **不适合的人群：** * 在 Apple Search Ads 方面拥有丰富经验的专家（但也可能从中获得一两个启发）。 **课程创建背景：** 课程创建者是一位经验丰富的应用开发者和创业者，拥有创建超过 600 款游戏并获得超过 700 万次自然安装的经验。鉴于市场上缺乏 Apple Search Ads 课程，他决定创建此课程，分享其在创建成功六位数应用业务过程中积累的实践经验。 **总结：** 本课程提供了一个全面而实用的指南，帮助您入门并精通 Apple Search Ads，从而更有效地获取用户并优化您的广告支出。
Want to learn how to get into Apple Search Ads? This course was filed in 2019, many of the concepts still apply, however releasing at a reduced price since contents older.This course is designed for someone who has never used Apple Search Ads before or wants to build their fundamentals and learn some helpful tips.I believe that the small details sometimes make the big difference, I tried to make this course no fluff and very content oriented. The lectures are short and to the point. You will Learn:- Why you should be on Apple Search Ads for requiring Users- How to get better quality users at a cheaper price- Step by Step how to set up Apple Search Ads Basic- Step by Step how to set up Apple Search Ads Advance- What is the meaning of terms used in Apple Search Ads- How to set up a campaign- How to set up Ad Groups- How to create and understand reports and optimize four campaign.- Experience tricks in using Apple Search Ads- Advance Apple Search Ads techniques Go through the course once, then use it as a reference guide for terms and advance tacticsSome other things you will learn in this course- What is exact match- what is broad match- what is search matches- what is Tap-Through Rate- what is Cost Per Tap- What type of keywords to target- Why taps matter- How Apple Search Ads works with Demogrpahics- How Apple Search Ads works with relevance- The impact of Apple Search Ads on ASO- What factors Apple looks at when setting price for CPA- How you should handle your budget- How to invite users- How to upload 1,000 keywords at a single time- What plugin to use to help- How market price is set in User Acquisition.This course is designed for:- Someone who is new to Apple Search Ads.- Someone who has used other paid User Acquisition (like Facebook and Google) and looking for acquiring cheaper users.- Someone with experience, however wants to optimize Apple Search Ads better- Someone looking for new users to there Apple App Store App- This is NOT for someone who has lots of experience with Apple Search Ads and is a expert at using it. They may learn a thing or 2 from my experience.Why Did I Make This Course?I notice there was no Apple Search Ads course on the market so I decided to create one. I am not a course creator (creating this course was fun), I am a experiences app business entrepreneur. Therefore you will get some great hands on experience. Love the course, rate is 5 stars, dont like something, do message me, thank you.Who am I?My experience, since starting making apps in 2012, includes the creation of over 600 games which have brought in over 7 million organic installs. I have also successfully sold apps. This has all lead to running a very successful 6 figure app business.I like to learn from people who are experienced. So I would do the same. I still have a long ways to go and have a lot to learn, I am always learning.Thank you for your interest, I look forward to connecting with you in the course and excited to see what you can do with Apple Search Ads.Cheers,Mukul
