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所在平台: Udemy |
课程主页: https://www.udemy.com/course/app-design-ux-research-from-concept-to-launch/
课程评论：没有评论
课程名称：应用程序用户体验研究：从概念到上线的用户中心 课程概述：成功的应用程序有哪些关键成分？它们始于对用户需求的高度关注。本课程将教授您所需的工具和技巧，让您能够从用户的角度思考，塑造出能引起共鸣的概念，并设计出受用户喜爱的产品。您将学习快速且经济有效地进行重要用户研究的专业秘诀。 本课程采用六步法，您将学习如何： 1. 形塑概念 2. 筛选应用程序创意 3. 进行初步研究（包括深度访谈、问卷调查） 4. 创建客户旅程、用户角色与同理心图 5. 使用参与式设计进行改进与优先排序 6. 应用上线后的顾客声音研究 课程讨论了数十种技术、工具和应用，由资深数字战略家及用户体验设计研究员托德·格林伍德博士授课。本课程适合任何打算开发移动技术解决方案的人，包括应用程序企业家、用户体验设计师和程序员。在课程中，托德将分享一些成功故事和研究，这些研究为如AirBnb等一些成功应用的开发提供了支持，同时也会讲述一些失败案例，以说明跳过研究的设计者所面临的风险。 该课程共有35节课，内容实践丰富，提供了大量经济实用的数据收集与分析的技巧。您将了解何时应DIY，何时及如何寻找可以帮助您的公司（许多新的研究解决方案已在移动领域涌现）。
What is the key ingredient that makes apps successful? They start with a laser focus on what users need. This course teaches you the tools and techniques needed to help you step into the shoes of customers - allowing you to shape concepts that connect and design products that stick. Learn the professional secrets of conducting crucial user research quickly and inexpensively. Following a 6-step approach you will learn how to: Shape a concept Screen app ideas Conduct primary research (IDIs, surveys) Create customer journeys, personas and empathy maps Use participatory design to refine and prioritize Use Voice of the Customer research post-launch There are dozens of techniques, tools and apps discussed. Taught by veteran digital strategist and UX design researcher Dr. Todd Greenwood, this course is appropriate for anyone who is planning to build a mobile tech solution: app entrepreneurs, UX designers, and programmers. Along the way, Todd will highlight success stories and research that were used to develop some of the most successful apps like AirBnb and the research that should have been done for…well, the failures whose designers thought they could skip it. This 35-lesson course is hands-on, with a wealth of cost-effective techniques for gathering and analyzing survey data and qualitative insights. You'll know when to DIY and when and where to find companies (many research solutions have recently emerged in the mobile space) that you can call upon to help.
