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所在平台: Udemy |
课程主页: https://www.udemy.com/course/analytics-of-pricing-and-revenue-with-excel-python/
课程评论：没有评论
课程名称：Excel与Python的收入与定价分析 课程概述：本课程将带您深入了解定价策略及其在现代商业中的应用，特别关注如何利用Excel和Python进行有效的收入和定价管理。课程通过分析历史案例，例如美国航空在去监管后的市场中如何通过“收益管理”技术来夺回客户，以及这一做法如何被其他行业广泛采用，帮助您理解消费者行为并制定最优定价策略。 该课程内容丰富，包括讲座、概念、代码演示、练习和电子表格。即使您是第一次接触Python，也不用担心，课程设有Python基础部分，确保您能够循序渐进地掌握必要的技能。学习内容涵盖： - Excel的应用： - 库存的易腐性 - 不同的定价策略 - 客户的支付意愿 - 需求与响应函数的匹配 - 产品的弹性及其定价应用 - 不同细分市场的产品差异化与定价 - 收入管理中的嵌套概念及其应用 - Littlewood's规则和EMSR的应用 - 不同产品的价格优化 - 价格折扣策略 - Python的应用： - Python基础知识、函数与循环 - 利用线性与逻辑函数拟合需求 - 多产品优化 - 定制化定价 课程设计为体验式学习，前几个模块专注于定价理解，随后将应用优化技术。无论您是经营自己的业务、管理产品线，还是推出新产品或服务，本课程都将为您成功奠定基础。期待您加入学习，享受课程！
Course Image by @agent_illustrateur-Christine Roy from unsplash.Python Crash section included!in the late seventies, airline ticket prices in the united states were regulated and almost fixed, we as customers did not have the luxury to opt for economy class or business class, only one class!! Back then American airlines were the leaders in the industry. But with deregulation new disruptors as People Express entered the scene with tickets so much cheaper than American Airlines. Customers migrated from American airlines to the economic People Express. what happened next changed the way we think about prices from merely making a profit to a strategic weapon that boosts business profitability and enhances product availability. American Airlines introduced segmentation and revenue management techniques on its ticket prices "yield management" to attract People Express Customers back and People Express eventually went out of business. oh, I forgot to mention that American airlines' profit increased by 47% that year. And the rest was history.This practice was then adopted by Ford for car rentals, Mariott hotels for room booking, NBC, and ABC for Ads placement to pretty much every business there is nowadays. this course will take you on this exciting journey of understanding consumer behavior. how to set prices for your products to maximize revenue and enhance product availability. if you are running your own business, managing a product line, or even launching a new product or service, this course will come in handy to set you on the right path for success.Not only this, Businesses now have hundreds of products and services if not thousands and we simply cannot optimize pricing for all of them with excel for example, that's why the course introduces you also pricing and revenue management with Python. not to worry if it's the first time for you with python, I show you how to do it step by step.the course is full of lectures, concepts, codes, exercises, and spreadsheets. and we don't present the code, we do the code with you, step by step, by the end of this course, you will be able to:With excel: The perishability of inventory The different pricing strategies The willingness to pay of customers how to fit the demand with the right response function Elasticity of products and how can we use them to set prices How to differentiate products and pricing to different segments The concept of nesting in revenue management and how to apply it Applying little wood's rule and EMSR to set booking limits for different service offering Optimizing the prices for different product simultaneously MarkdownsWith python:Þ The basics of python, functions, and for loopsÞ Fitting demand with linear and logit functionsÞ Multi-product optimizationÞ Customized pricing.Course Designthe course is designed as experiential learning Modules, the first couple of modules are for understanding pricing followed by applications using optimization.Don't worry if you don't know python, there are is a python fundamental section in the course to get you up and running with python.Looking forward to seeing you inside and hope you enjoy the class.Happy Mining!HaythamRescale Analytics
