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所在平台: Udemy |
课程主页: https://www.udemy.com/course/analytics-for-business-strategy/
课程评论：没有评论
课程名称：商业策略分析：核心高管技能 课程概述：本课程独特地结合了商业策略场景、指标、高级分析方法，以及易于理解的Excel实例，旨在帮助学员实现现实应用。课程内容涵盖战略指标、战略场景以及战略决策模型，并提供了可下载的Excel示例。学员将学习选择最有效的战略选项的技术和实用工具，量化商业策略决策，测试业务的战略场景以及不同市场条件的影响。此外，课程还将指导学员如何在不确定的环境中使用Excel构建Monte-Carlo模型来预测商业结果，并掌握常用的战略指标及其背后的公式。 课程结构包括23节讲座和额外材料，分为三个章节： 第一章：战略指标 - 学习9组常用战略指标 - 理解货币和非货币指标分类 - 掌握各战略指标背后的公式 - 了解每个战略指标在商业中的应用领域 第二章：战略场景 - 学习3个基本商业场景 - 针对每种场景的战略方法 - 各战略方法的战略模型 第三章：战略决策模型 - 学习3种类型的战略决策 - 每种战略决策类型的决策模型 - 运用定量战略规划矩阵和SWOT分析 - 掌握分析层次过程和Monte-Carlo模拟技术 - 每个决策模型提供可下载的Excel电子表格示例，供实践使用 本课程旨在通过实用示例和深入理论，帮助学员掌握在复杂商业环境中制定有效决策的能力。
This course uniquely combines business strategy scenarios, metrics, advanced analytic approaches, and the simplicity of Excel examples for real-world applications.The course covers Strategic Metrics, Strategic Scenarios, and Strategic Decision Models with downloadable examples in Excel. You should learn techniques and practical tools for selecting the most effective strategic option for your business. You should learn how to quantify your business strategy decision. You should learn how to test strategic scenarios for your business and test various market conditions. You should learn how to construct a Monte-Carlo model in Excel to predict business outcomes in uncertain environments. You should learn the most commonly used strategic metrics and the formulas behind them.The course consists of 23 lectures + bonus, split into three chapters.Chapter 1. Strategic MetricsYou should learn:9 sets of commonly used strategic metricsMonetary and non-monetary metrics classificationFormulas behind the strategic metricsBusiness areas of use for each strategic metricChapter 2. Strategic ScenariosYou should learn:3 fundamental business scenariosStrategic approaches for each scenarioStrategic models for each strategic approachChapter 3. Strategic Decision ModelYou should learn:3 types of strategic decisionsDecision models for each type of strategic decisionQuantitative Strategic Planning Matrix and SWOT analysisAnalytical Hierarchical ProcessMonte-Carlo SimulationsDownloadable Excel spreadsheet examples for each decision modelThis course has downloadable Excel files with examples that you can use for practice.
