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所在平台: Udemy |
课程主页: https://www.udemy.com/course/analytics-case-studies/
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课程名称：风险、营销、催收分析概述 课程概述：本课程的第一部分专注于应用分析（按业务分析领域划分），内容涵盖风险、营销、催收、运营和欺诈分析的基础知识。学习目标、工具和技术，以及不同分析领域的全景视图，其目标和相互关联性。 课程内容包括： - 常见行业术语：理解贷款类型、账单周期、到期日、违约等术语。 - 营销分析概述：探讨营销分析的目标和手段，包括增加或维持客户基础、每位客户收入的增加（交叉销售）和营销活动及其有效性测量。 - 风险分析概述：了解风险分析的主要目标，包括申请批准、申请欺诈预防、授权和交易欺诈预防，以及信用额度管理。 - 催收分析概述：学习催收策略的最佳实践及运营分析，包括如何有效联系客户和了解代理的培训需求。 课程的第二部分是来自各个行业的分析案例研究，展示了分析如何帮助满足客户需求，提高效率。涵盖了医疗、通信、汽车、运输、电子、娱乐、零售、体育等行业的案例。 课程时长：大约需4小时完成。 适合受众：希望了解分析在各行业广泛应用的读者，以及那些希望通过案例学习成功故事的从业者。 为什么参加本课程：通过了解分析如何创造双赢局面，课程将帮助您认识到分析在推动客户成功和企业增长中的关键角色。
What is this course about?Part 1 of this course is all about applied analytics (by business analytics verticals)Course Overview: Basics of Risk, Marketing, Collections, Operations & Fraud Analytics. Know the objective, tools & techniques used. Birds Eye View of Analytics Verticals, their goals and inter linkage - Which are the analytics vertical. What are their primary goals.Common Industry Terms - Understand terms like Loan types, billing cycle, due date, delinquency etc.Marketing Analytics Overview - Objective and levers - what is the objective of marketing analytics. What are there main levers.MA 01 Increase / Maintain Base (more new customer, stop customer churn / attrition): Marketing Analytics 01 - How can you maintain & increase customer base. What metrics you should look. What are the applicable techniques.MA 02 Increase Revenue per customer (cross sell ) - Marketing Analytics 02 A - How to increase revenue per customer through xsellMA 03 Marketing Campaigns and it's effectiveness measurement - Marketing Analytics 02 B -what is campaign? How do you measure campaign effectivenessRisk Analytics Overview - Objective and levers - What is primary goal of risk analytics?RA 01 Application Approval n Application Fraud prevention - Understand about 1. application approval process and 2. application fraud preventionRA 02 Authorization & Transaction Fraud prevention - Prevent bad usage of the card and prevent transaction fraud RA 03 Credit Limit Management - CLI (Credit Limit Increase) and CLD (Credit Limit Decrease)Collections Analytics Overview -CA 01 Best Practices of Collections Strategy for Early / Middle Late stage accounts-Understand two different school of thoughts for collectionCA 02 Collections Operations - how to contact & understand training needs of agentsCustomer Services (find what customer wants) or Operations Analytics (detect internal fraud)Part 2 of this course is a collection of case study on analytics from various industries. It will help users to know about how analytics has helped to meet customer demand with efficiency. It has Case Study from Health Care IndustryCase Study from Telecom IndustryCase Study from Automobile IndustryCase Study from Transport IndustryCase Study from Electroni Case Study IndustryCase Study from Entertainment IndustryCase Study from Retail Chain IndustryCase Study from Sport IndustryCase Study from Cement Supply BusinessCase Study from On Line BusinessCase Study from Google AppsCase Study from Contact CenterTerminology To be used by Target Audience to find this courseAnalytics Case StudyAnalytics Case StudiesCase Study on AnalyticsCase Studies on AnalyticsAnalytics success storiesUsing Analytics for customer successAnalytics applicationsApplication of AnalyticsCourse ContentsCourse contains HD videos and PDF file.Course DurationIdeally it should take just 4 hours to complete it.What is in it for the readerReader will get to know, how analytics has resulted into many success stories. It has created a win-win situation where customer is happy and firm is gaining.Why Take this course?This ensures that you get to know wide applicability of analytics across various industries. It is a collections of many popular analytics success stories.
