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所在平台: Udemy |
课程主页: https://www.udemy.com/course/amazon-traffic-convert-masterclass-part-2/
课程评论：没有评论
课程名称：亚马逊PPC - 流量与转化大师班 - 第二部分 课程概述：本课程是亚马逊流量与转化大师班的第二部分，旨在帮助学员掌握亚马逊付费广告（PPC）策略，特别是通过赞助产品和品牌的广告。课程以实战视频为主，详细展示每个策略的实施过程，避免空洞的理论讲解。通过学习本课程，学员将掌握如何利用付费广告提升总销售额，而不仅仅是关注低广告成本销售比（ACoS）。课程内容侧重于有效的策略与战术，传授那些经过实践验证的方法。 课程结构：亚马逊流量与转化大师班第二部分包含两个模块，继续第一部分的内容。 模块三 - 成功设置您的广告活动：本模块强调正确的广告活动结构的重要性，类似于在烹饪前有一份食谱或在建房前有一份蓝图。课程将指导您如何追踪和优化产品及关键词，特别是对于有多个产品的卖家，了解如何合理构建广告结构将带来显著效果。 模块四 - 像百万美元卖家一样管理您的亚马逊PPC：在这一模块中，您将学习如何主导您的PPC活动。如果您对亚马逊广告感到困惑，这一模块将为您提供清晰的解决方案。课程将实施亚马逊2倍公式，讲解不同关键词应如何匹配、在ACoS高时应该如何出价，以及在怎样的情况下应暂停广告活动等策略。同时，您还将获得优化广告活动的框架和系统。
This is Part 2 of 2 of Amazon Traffic & Convert Masterclass.The Amazon Traffic & Convert Masterclass is absolutely a no fluff course on mastering Amazon paid ads or PPC using Sponsored Products and Brands. These are over the shoulder videos, not screenshots of how to implement every strategy in detail.This course is formatted to provide you with the strategy for each section where I explain the why and then the execution with the how.Mastering paid ads (or PPC) always increases total sales. This happens for your ecommerce store, on Ebay, and on Amazon. Its not about vanity numbers like having a low ACoS, its about increasing total revenue using ads. This course is not about sourcing products or philosophy, its about battle tested strategies and tactics that have worked for my account and the accounts that I have managed. Amazon Traffic & Convert Masterclass Part 2 contains two modules that continues from Amazon Traffic & Convert Masterclass Part 1.Module 3- Setting Up Your Campaigns For Success (Not Failure)Having the proper campaign structure is like having a recipe before you make your world famous BBQ ribs or having a blueprint before anyone can start building a house. I'll show you the proper way so that you can track and optimize your products and keywords. If you have more than one product and not structuring your campaings & ad groups this way, you're probably not getting great results.Module 4 - Manage Your Amazon PPC Like a $100K+ SellerDominate your PPC! If you're ever confused with Amazon Advertising, this module is for you! Implement the Amazon 2X Formula - which words go to which match type, how much should I bid when my ACoS is high, should I pause my campaign and start a new one? We'll clarify what steps to take in every scenario and how to implement it. Also, you'll receive the exact framework and system on how to optimize your campaigns.
