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所在平台: Udemy |
课程主页: https://www.udemy.com/course/amazon-traffic-convert-masterclass-part-1/
课程评论：没有评论
课程名称：亚马逊PPC - 流量与转化大师班 - 第1部分 课程概述： 这是亚马逊流量与转化大师班的第1部分。该课程是一个实用性极强的培训，专注于通过赞助产品和品牌掌握亚马逊的付费广告（PPC）。课程采用面对面教学的视频，详细介绍每项策略的实施方法。课程内容旨在为每个部分提供策略，先解释“为什么”，再讲解“如何执行”。掌握付费广告始终能够提高总销售额。这不仅适用于您的电子商务商店，还适用于eBay和亚马逊。课程强调的是如何通过广告增加总收入，而非低ACoS等虚荣指标。 亚马逊流量与转化大师班第1部分包含两个模块，为第2部分奠定基础。 模块1 - 像专家一样进行关键字研究、产品定位和流量预测 在此模块中，将教授其他6/7位数亚马逊卖家使用的技术，以寻找新的关键字和目标产品。如果您未针对最佳的关键字或产品，您就无法被发现。学习识别关键字和产品，以便在亚马逊首页展示您的商品，增加有机和付费流量到您的商品列表页面。找出您的竞争对手以及您应当针对的关键字，同时了解不同广告活动中应使用哪些关键字（广泛、短语或精确匹配）。模块中将剖析为何某些关键字从未出现在首页的原因。 模块2 - 像冠军一样优化产品列表和转化率 选择最佳的关键字/搜索词是超越竞争对手的关键，将覆盖竞争关键字，使您的产品页面被亚马逊索引，提高产品相关性和排名。转化率优化是无需花费一毛钱的提升销售的最佳方法，但当您为广告支出时，确保广告以最高水平进行转化也至关重要。通过计算，您将发现额外的1%对每月收入的意义。 这个课程不涉及产品采购或哲学，专注于经过实战验证的策略与战术，确保您在亚马逊广告中取得成功。
This is Part 1 of 2 of Amazon Traffic & Convert Masterclass.The Amazon Traffic & Convert Masterclass is absolutely a no fluff course on mastering Amazon paid ads or PPC using Sponsored Products and Brands. These are over the shoulder videos, not screenshots of how to implement every strategy in detail.This course is formatted to provide you with the strategy for each section where I explain the why and then the execution with the how.Mastering paid ads (or PPC) always increases total sales. This happens for your ecommerce store, on Ebay, and on Amazon. Its not about vanity numbers like having a low ACoS, its about increasing total revenue using ads. This course is not about sourcing products or philosophy, its about battle tested strategies and tactics that have worked for my account and the accounts that I have managed. Amazon Traffic & Convert Masterclass Part 1 contains two modules that builds the foundation for Part 2.Module 1 - Conducting Keyword Research, Product Targeting And Predicting Traffic Like A ProI'll teach you the techniques that other 6/7 figure Amazon sellers are using to find new keywords and products to target. If you're not targeting the best keywords or products, you're not getting discovered. Identify keywords and products that you can target to put you on the first page of Amazon. Generate organic & paid traffic to your product listing page. Find out who your competitors are and which keywords to target yourself. Which keywords to use in which campaign (broad, phrase or exact)? Many times, we're wondering why we're never on the first page for these keywords, we'll see why during this process.Module 2 - Product Listing & Conversion Rate Optimization Like A ChampChoosing the best keywords/search terms is the key for these 8 critical areas of the product listing to outrank your competitors. We'll get Amazon to index your product page with top competing keywords to increase your product relevancy and ranking.Conversion Rate optimization is the single best way of increasing sales without spending a dime, but when you are spending money on ads, you want to make sure your ads convert at the highest level. If you do the math for your account, what is an additional 1% mean for you in terms of monthly revenue?
