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所在平台: Udemy |
课程主页: https://www.udemy.com/course/amazon-seller-center-creation/
课程评论：没有评论
课程名称：亚马逊卖家中心创建 课程概述：本课程旨在教会您如何通过在亚马逊上销售本地产品来实现良好的收入，适合初学者。亚马逊是全球最大的在线零售商，正在迅速扩展至实体零售、订阅服务和网络服务等多个领域。在零售商竞争中，亚马逊的对手包括塔吉特、沃尔玛、百思买和好市多。在订阅服务方面，亚马逊与Netflix、苹果和谷歌竞争。而在网络服务领域，亚马逊面临的竞争对手有甲骨文、微软和IBM。 在在线商店方面，亚马逊通过其电子商务网站销售产品和数字媒体，提供丰富的耐用消费品及数字格式产品，如电子书、视频、软件、音乐和游戏。该领域的竞争对手包括Light In The Box Holdings、唯品会（VIPS）和Wayfair。 尽管在线购物的销售额占据了亚马逊收入的大部分，但自2017年收购杂货零售商Whole Foods Market以来，亚马逊在实体零售领域的影响力显著增强。亚马逊还经营其他类型的实体店，包括亚马逊书店、亚马逊4星、亚马逊无人商店和亚马逊快闪店。第三方卖家可以通过亚马逊的在线市场平台出售产品，借助亚马逊的知名度，许多第三方卖家得以接触更广泛的客户群体并发展其业务。为此，亚马逊收取佣金费、运费及相关的履行费用。 通过参加本课程，学员将掌握在亚马逊上成功销售的技巧和策略，帮助实现盈利。
In this Course you will learn how to generate good revenue by selling your local products on Amazon. This course is for beginners. Amazon is the world's largest online retailer and is rapidly growing its footprint in other areas such as physical retail stores, subscription services, and web services.Amazon's retail store rivals include Target, Walmart, Best Buy, and Costco.For subscription services, Amazon competes with Netflix, Apple, and Google.In the web services category, Amazon has several rivals such as Oracle, Microsoft, and IBM.Online StoresThis category includes product and digital media sales from Amazon's e-commerce website. The company offers its customers a wide selection of durable and consumer goods along with digital-format products, such as e-books, videos, software, music, and games.Amazon's competition in this segment includes Light In The Box Holding , VIP shop Holdings(VIPS)(JD), Wayfair.Physical StoresAlthough sales from online purchases represent the bulk of the company's revenue, Amazon greatly expanded its presence in the physical retail space with its 2017 acquisition of grocery retailer Whole Foods Market.3 Amazon also operates four other types of physical stores: Amazon Books, Amazon 4-star, Amazon Go, and Amazon Pop Up.Third-party vendors sell their products using Amazon's online marketplace platform. Amazon's popularity as an e-commerce site enables many third-party sellers to reach a wider customer base and grow their businesses. For this service, Amazon charges commission fees, shipping fees, and related fulfillment costs.
